Basketball
Bristol Flyers secure main partner for BBL bow
Bristol Flyers have signed up recruitment company RSG as its headline sponsor ahead of its debut season in the British Basketball League.
ING-DiBa maintains commitment to German basketball
ING-DiBa, the German subsidiary of Dutch financial services giant ING, has extended its status as the main sponsor of the German Basketball Federation (DBB), along with its endorsement deal with German basketball superstar Dirk Nowitzki.
Deloitte to sponsor basketball’s ABA League
Audit and business advisory company Deloitte has agreed to become a sponsor of the ABA League regional European club basketball competition.
Magic nets Sentient Jet extension
NBA basketball team Orlando Magic has signed a multi-year renewal to its partnership with private aviation company Sentient Jet.
Teka returns to back Real Madrid’s basketball team
German multinational kitchen and bath products manufacturer Teka has agreed a three-year sponsorship deal with Spanish basketball team Real Madrid.
Fiat motors on with Italian basketball
Car maker Fiat has extended its deal as an official partner of the FIP, the governing body of basketball in Italy.
HSS takes naming spot at Brooklyn Nets’ new training site
NBA basketball team Brooklyn Nets has reached a deal with Hospital for Special Surgery (HSS) to make the specialist orthopaedic treatment facility the naming rights partner of its new training base.
NBA links up with SnapSports for Nation Tour
Sports surfacing company SnapSports has struck a deal with the NBA to become a partner of the North American basketball league’s 2014 Nation Tour off-season initiative.
Dubai Duty Free lays up Fiba U-17 Championship deal
The UAE Basketball Association has reached a long-term agreement with Dubai Duty Free under which the airport retailer has become an event sponsor of the International Basketball Federation’s (Fiba) 2014 U-17 World Championship in Dubai
Emirates flying high with Fiba event partnership
Emirates has agreed to become a presenting partner and the official airline of basketball’s 2014 Fiba U-17 World Championship in Dubai.
Kings continue local events drive with US Track & Fields
The ownership group of the Sacramento Kings NBA basketball franchise has agreed a marketing partnership covering the 2014 USA Outdoor Track & Field Championships.
Microsoft Devices links up with Finnish basketball
Microsoft Devices, the new name for mobile phone manufacturer Nokia, has secured a deal with the Finnish Basketball Association.
Advocate snaps up Bulls training facility naming rights
NBA basketball franchise the Chicago Bulls has announced an expanded multi-year agreement with Illinois-based Advocate Health Care that will lead to the company assuming naming rights for the team’s new training facility.
Caisse d’Epargne secures French basketball, handball agreements
Banking group Caisse d’Epargne has signed up as a sponsor of the FFBB and the FFHB, the national governing bodies of basketball and handball in France, respectively.
Silver plays down controversy surrounding NBA jersey sponsors
National Basketball Association (NBA) commissioner Adam Silver has stated that sponsor logos on jerseys “will be less controversial than people are making out” when they are introduced.
BMW nets sponsor slot at Fiba World Cup
German automotive manufacturer BMW has agreed a deal with the International Basketball Federation (Fiba) and the Spanish Basketball Federation (FEB) to become a national supporter of the 2014 World Cup.
Sacramento Kings crown USSA as new partner
North American NBA basketball franchise the Sacramento Kings has signed an agreement with the US Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding.
NBA tips off Acer partnership in Philippines
Taiwanese electronics company Acer has entered into a promotional partnership with North American basketball league the NBA in the Philippines.