Basketball
Sportlobster: Integrating rights-holders with its platform
Rights-holders looking to partner with sports social media platform Sportlobster must first understand the brand’s offering and integrate with it, the brand told Sports Sponsorship Insider.
NBA’s Heat maintains green drive with NRG Energy
NBA basketball team Miami Heat has announced a multi-year partnership with energy company NRG.
Nike expands college sports reach with Xavier deal
US sportswear giant Nike has agreed a partnership with Xavier University Athletics to cover all sports in the National Collegiate Athletics Association Division One school’s programme.
Presenting sponsor returns to Copa del Rey
Spanish savings bank La Caixa has signed a two-year presenting sponsorship, from 2015 to 2016, with the Copa del Rey Spanish domestic basketball tournament. The deal fulfils the organiser’s requirement to exclusively sign a major Spain-based brand.
Sportlobster extends NBA deal for London
Social media network Sportlobster signed up to be the presenting partner of the NBA Global Games in London between the Milwaukee Bucks and the New York Knicks this month.
NBA teams up with Kaiser Permanente
Kaiser Permanente has been signed up as the inaugural healthcare partner of the NBA North American basketball league.
H&R Block nets NBA partnership
Consumer tax services provider H&R Block has agreed a multi-year partnership with the NBA basketball league.
Mercedes-Benz snaps up naming rights to major Berlin venue
German automotive giant Mercedes-Benz has acquired the naming rights to World Berlin, a sports and entertainment indoor arena that is home to Deutsche Eishockey Liga ice hockey team Eisbären Berlin and German Basketball Bundesliga outfit Alba Berlin.
Clippers fill new commercial category with Westime deal
NBA basketball franchise the Los Angeles Clippers has announced a multi-year deal with luxury watch and jewellery retailer Westime, effective from the ongoing 2014-15 season.
Phoenix Suns secure new medical partner
Arizona-based healthcare provider network IASIS Healthcare has entered into a partnership with NBA basketball franchise the Phoenix Suns.
ING nets Turkish Basketball League partnership
Banking and financial services group ING has signed a one-year sponsorship deal with the Turkish Basketball Federation for its Turkish Basketball League club competition.
Milwaukee Bucks wrap up with Weatherproof
Outdoor apparel brand Weatherproof has agreed a commercial partnership with NBA basketball team the Milwaukee Bucks.
Sportlobster expands NBA ties with Global Games London rights
Online sports network Sportlobster has expanded its partnership with the NBA to take in presenting partner rights to the North American basketball league’s 2015 Global Games event in London.
FanDuel adds to NBA partners by signing up Cavaliers
Fantasy sports games company FanDuel has agreed a partnership with NBA team Cleveland Cavaliers to further increase its presence in the North American basketball league.
DraftKings expands portfolio with Timberwolves signing
US fantasy sports gaming company DraftKings has continued its expansion in North American sports leagues through a partnership with NBA basketball team Minnesota Timberwolves.
CaixaBank strengthens Spanish basketball presence with Copa deal
Financial services organisation CaixaBank has signed up as the title sponsor of Spanish basketball’s Copa del Rey club tournament.
ACC signs first title sponsor for basketball showpiece
Mutual life insurance company New York Life has agreed a three year deal to become the first title sponsor of the Atlantic Coast Conference Men’s Basketball Tournament.
Turkish Basketball Federation energised by new partnership
Türkiye Basketbol Federasyonu (TBF), the national governing body for Turkish basketball, has agreed a one-year sponsorship deal with coffee shop chain Kahve Diyarı.