Basketball
Cavaliers slam-dunk new coffee partnership
NBA basketball franchise the Cleveland Cavaliers has entered into a partnership with US quick-service restaurant group Dunkin’ Donuts.
Anta nets NBA China partnership
Chinese sportswear company Anta has reached an agreement with North American basketball league the NBA to become an official marketing and merchandising partner of its NBA China division.
Cisco extends NBA partnership
IT company Cisco has extended a partnership with North America’s NBA basketball league.
Infront unveils new marketing strategy for Turkish Basketball League
The Infront Sports & Media agency has unveiled a new centralised marketing concept for the 2014-15 edition of the Turkish Basketball League top-tier domestic club competition.
Bwin lays up Bayern Munich basketball renewal
German Basketball Bundesliga team Bayern Munich has signed a two-year extension to its partnership with betting group Bwin.
Turkish Airlines expands basketball footprint with BJ-League
Turkish Airlines has agreed a two-year deal to become the title sponsor of Japanese basketball competition the BJ-League.
Sportlobster links up with NBA Global Games
Sports social network Sportlobster has been named as the presenting partner of basketball’s NBA Global Games in Berlin, Germany and an associate sponsor of the Global Games in Istanbul 2014.
LNB employs DLSI as major partner
Human resources company DLSI Group has agreed a deal to become a major partner of France’s National Basketball League (LNB).
NBL pens ISC partnership
Australia’s National Basketball League has announced ISC as its official apparel partner.
Hublot: Strategy driven by football and F1
Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.
Trail Blazers and Daimler team up in environmental partnership
NBA basketball franchise Portland Trail Blazers has entered into a partnership with the Daimler Trucks North America division of automotive giant Daimler.
Harman strikes broad partnership with NBA
Audio equipment provider Harman International has signed a marketing and merchandising partnership with the NBA North American basketball league.
Chinese firm signs up as main sponsor of Alba Berlin
Chinese company ZhongDe Metal Group has agreed to become a main sponsor of German Basketball Bundesliga team Alba Berlin.
FAW-Volkswagen pens broad Chinese basketball sponsorship deal
Car maker FAW-Volkswagen has signed up as a commercial partner of the China national basketball team and the country’s Chinese Basketball Association (CBA) League.
Memphis Grizzlies lay up partnership with health insurer
NBA basketball team Memphis Grizzlies has agreed a partnership to make BlueCross BlueShield Tennessee its official health insurance partner for the 2014-15 season.
Staples Center secures Toshiba support
Consumer electronics company Toshiba has agreed a deal to become a founding partner of Los Angeles-based Staples Center, the home of a number of US professional sports teams.
Brazil secures support for Fiba tournaments
The Brazilian Basketball Confederation (CBB) has announced that domestic stationery company Kalunga has agreed to sponsor the national team at a number of International Basketball Federation (Fiba) events.
SAP: Technology showcasing drives strategy
Simplifying the way organisations and individuals use technology is the overarching aim of software company SAP. Sports sponsorship is a great way to reinforce this message, Chris Burton, Head of Global Sponsorship at SAP, told Sport Sponsorship Insider.