Basketball

NBA basketball franchise the Cleveland Cavaliers has entered into a partnership with US quick-service restaurant group Dunkin’ Donuts.

Chinese sportswear company Anta has reached an agreement with North American basketball league the NBA to become an official marketing and merchandising partner of its NBA China division.

IT company Cisco has extended a partnership with North America’s NBA basketball league.

The Infront Sports & Media agency has unveiled a new centralised marketing concept for the 2014-15 edition of the Turkish Basketball League top-tier domestic club competition.

German Basketball Bundesliga team Bayern Munich has signed a two-year extension to its partnership with betting group Bwin.

Turkish Airlines has agreed a two-year deal to become the title sponsor of Japanese basketball competition the BJ-League.

Sports social network Sportlobster has been named as the presenting partner of basketball’s NBA Global Games in Berlin, Germany and an associate sponsor of the Global Games in Istanbul 2014.

Human resources company DLSI Group has agreed a deal to become a major partner of France’s National Basketball League (LNB).

Australia’s National Basketball League has announced ISC as its official apparel partner.

Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.

NBA basketball franchise Portland Trail Blazers has entered into a partnership with the Daimler Trucks North America division of automotive giant Daimler.

Audio equipment provider Harman International has signed a marketing and merchandising partnership with the NBA North American basketball league.

Chinese company ZhongDe Metal Group has agreed to become a main sponsor of German Basketball Bundesliga team Alba Berlin.

Car maker FAW-Volkswagen has signed up as a commercial partner of the China national basketball team and the country’s Chinese Basketball Association (CBA) League.

NBA basketball team Memphis Grizzlies has agreed a partnership to make BlueCross BlueShield Tennessee its official health insurance partner for the 2014-15 season.

Consumer electronics company Toshiba has agreed a deal to become a founding partner of Los Angeles-based Staples Center, the home of a number of US professional sports teams.

The Brazilian Basketball Confederation (CBB) has announced that domestic stationery company Kalunga has agreed to sponsor the national team at a number of International Basketball Federation (Fiba) events.

Simplifying the way organisations and individuals use technology is the overarching aim of software company SAP. Sports sponsorship is a great way to reinforce this message, Chris Burton, Head of Global Sponsorship at SAP, told Sport Sponsorship Insider.