Basketball
Adidas won’t bid to renew NBA deal
Sportswear company Adidas has decided against renewing its contract to supply kit to the NBA basketball league in North America.
Fenerbahce Basketball banks new jersey partner
Turkish Basketball League club Fenerbahçe has entered into a jersey sponsorship deal with national banking group Odeabank.
Bing lays up NCAA partnership for March Madness
Microsoft-owned internet search engine provider Bing has reached a deal with the National Collegiate Athletics Association to partner its March Madness basketball showpiece.
Bank of Montreal nets NBA Canada partnership
Canadian financial services group Bank of Montreal has agreed a multi-year sponsorship deal with the NBA basketball league.
Bradesco slam-dunks Brazilian basketball deal
Brazilian banking and financial services company Bradesco has struck a deal with Novo Basquete Brasil (NBB), the top division of club basketball in the country, to become the title sponsor of its end-of-season All Star events.
Charlotte Hornets sign up new legal sponsor
US personal injury law firm Campbell & Associates has entered into a sponsorship deal with North American NBA basketball franchise the Charlotte Hornets, according to the Charlotte Business Journal.
Delta Air Lines to support Pac-12 basketball showpieces
US college sports conference the Pac-12 has signed a new partnership with Delta Air Lines.
Assurance expands Chicago Cubs partnership
US insurance brokerage Assurance has opted to expand its partnership with MLB baseball franchise the Chicago Cubs.
IG invests in Italian basketball
Online trading company IG has agreed a title sponsorship deal with Italy’s Lega Basket for its Coppa Italia knockout club basketball competition.
Clippers take flight with American Airlines
American Airlines has agreed a deal to become a corporate sponsor of the Los Angeles Clippers NBA basketball franchise.
Alba Berlin nets insurance partner
German Basketball Bundesliga team Alba Berlin has reached a deal to make life insurance company LV 1871 an official sponsor.
Pan American Grain nets Orlando Magic partnership
Caribbean agro-industrial company Pan American Grain has entered into a partnership with the Orlando Magic North American NBA basketball franchise.
Beko nets Serie A renewal with Lega Basket
Turkish home appliance manufacturer Beko has extended its title sponsorship of Italy’s Serie A basketball league.
NBA’s Bucks given full bill of health by new partner
NBA basketball team the Milwaukee Bucks has entered into a partnership with local medical facility the Orthopaedic Hospital of Wisconsin.
Golden State Warriors next up for DraftKings in NBA
Daily fantasy sports gaming company DraftKings has made Golden State Warriors its latest partner from the North American NBA basketball competition.
Clippers join DraftKings’ NBA expansion
Los Angeles Clippers has agreed a commercial deal with DraftKings, making it the latest NBA basketball franchise to partner with the daily fantasy sports gaming company.
DraftKings crowns NBA presence with Sacramento
Sacramento Kings has become the latest NBA basketball team to partner with US fantasy sports gaming company DraftKings.
DraftKings: Expanding portfolio to support brand growth
Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.