US multi-national finance services group American Express has renewed its deal with the NBA to continue as the basketball league’s official credit card, according to the Advertising Age website.
Healthcare company Kaiser Permanente has agreed to extend its presenting sponsorship deal with NBA basketball team the Golden State Warriors.
Maple Leaf Sports and Entertainment, the parent company of NHL ice hockey franchise the Toronto Maple Leafs and NBA basketball team the Toronto Raptors, has agreed a wide-ranging 10-year sponsorship deal with Canadian Tire.
Brose Group has agreed to extend its title sponsorship of German basketball team Brose Baskets for the next three seasons, from 2013-14 to 2015-16.
German basketball team Brose Baskets has extended its long-term partnership with state lottery operator Lotto Bayern.
German Bundesliga basketball team TBB Trier has signed a three-year kit deal with Chinese sportswear manufacturer Peak.
NBA basketball team Orlando Magic has announced a multi-year partnership with telecommunications company CenturyLink.
Sponsorship revenue for the 2014 Fiba Basketball World Cup in Spain has passed the €10m ($13.4m) mark after the two most recent National Supporter deals, with private healthcare service Sanitas and mobile operator Vodafone Spain.
Italian basketball team Angelico Biella Basketball has confirmed cheese manufacturer Botalla Cheese as an official sponsor for the 2013-14 season.
Recreational vehicles and camping products manufacturer Jayco has reached a wide-ranging sponsorship agreement with Basketball Australia.
The National Basketball Association’s (NBA) Portland Trail Blazers have sold the naming rights for the franchise’s Rose Garden home arena to private healthcare company Moda Health.
Korean electronics company Samsung has been added to the roster of sponsors for the EuroBasket 2013 basketball tournament.
IT services company MHP has agreed a three-year deal for the naming rights to German Basketball Bundesliga (BBL) club Neckar Riesen Ludwigsburg.
NBA basketball franchise the Orlando Magic has confirmed timeshare travel brand Marriott Vacation Club as its presenting partner for the 2013-14 season.