Basketball
NBA’s Grizzlies take flight with local airport
NBA basketball franchise the Memphis Grizzlies has entered into a partnership with Memphis International Airport.
Molten nets British Basketball League extension
Sports equipment manufacturer Molten has opted to renew its sponsorship of the British Basketball League for a fourth term.
PepsiCo completes major league set with NBA deal
Soft drinks and snack food giant PepsiCo has signed a multi-year marketing partnership with the NBA, replacing rival brand Coca-Cola on the commercial roster of the North American basketball league.
Turkish Ministry to sponsor Euroleague’s Final Four
The Turkish Ministry of Culture and Tourism has struck a deal to sponsor Euroleague Basketball’s Final Four, the conclusion of the club tournament’s season.
Under Armour teams up with University of Cincinnati
US sportswear manufacturer Under Armour has signed a multi-year partnership with the University of Cincinnati’s athletics programme.
NBA China set to run smoothly with Castrol
Oil and lubricants giant Castrol has announced a major sponsorship deal with the NBA China division of the North American basketball league.
Heineken subsidiary partners Fiba Americas Championship
The International Basketball Federation (Fiba) has reached a sponsorship agreement with Cuauhtémoc-Moctezuma - the Mexican subsidiary of Dutch brewing giant Heineken - for the 2015 Fiba Americas Championship in Monterrey.
Major League Fantasy strikes Warriors deal
Online daily fantasy sports operator Major League Fantasy has unveiled a partnership with the Golden State Warriors NBA basketball team in North America.
Macron moves into Bundesliga with Brose Baskets
Italian sportswear manufacturer Macron has reached a deal to become the new technical partner of German Basketball Bundesliga team Brose Baskets.
Turkish Airlines furthers backing of Macedonian basketball
Turkey’s national carrier Turkish Airlines has extended its sponsorship of the Macedonian Basketball Federation.
Dominion comes to aid of local Liga ACB club
Multi-sector technology company Dominion has agreed a title sponsorship deal with Spanish Liga ACB basketball team Bilbao Basket.
Beko: Barcelona deal causes brand to reconsider strategy
White goods manufacturer Beko is considering its long-term sponsorship strategy after its Barcelona deal showed good results.
Diageo nets place on Charlotte Hornets roster
NBA basketball team the Charlotte Hornets has entered into a partnership with drinks giant Diageo.
Beko extends with Lega Basket, waits on strategy
White goods manufacturer Beko last month agreed a one-year renewal of its title sponsorship of Italian basketball’s Serie A for the 2015-16 season as the company continues to deliberate over its sponsorship strategy.
Orlando Magic nets PepsiCo renewal
NBA basketball team Orlando Magic has announced a multi-year extension to its long-standing partnership with soft drinks and snack foods giant PepsiCo.
Trail Blazers book CenturyLink partnership
US telecommunications company CenturyLink has reached a sponsorship agreement with NBA basketball team the Portland Trail Blazers.
LG Electronics USA: Targeting value from college sports all year round
SPI backs new Sacramento Kings arena as first legacy partner
Chinese solar energy systems company SPI has agreed a deal with Sacramento Kings to become the NBA basketball franchise’s first legacy partner.