The Turkish Ministry of Culture and Tourism has struck a deal to sponsor Euroleague Basketball’s Final Four, the conclusion of the club tournament’s season.
The deal will cover the 2015 edition of the Final Four, which will take place from May 14-17 in Madrid.
Under the agreement the Ministry will receive exposure through media coverage of the Final Four and also through the Final Four Fan Zone, where it will have its own basketball court on which to stage promotional activities for the public.
Turkish Airlines is the title sponsor of the Final Four and two Turkish clubs – Fenerbahce Ulker Istanbul and Anadolu Efes Istanbul – have qualified for the end-of-season play-offs.