Basketball

Car manufacturer Ford has sealed a partnership with the North American NBA basketball league that will span Africa.

The NBA will impose restrictions on the types of jersey sponsorships that will be allowed in the North American basketball league, according to US sports broadcaster ESPN.

MHP, a company specialising in IT and process consulting for the automotive and manufacturing sectors, has renewed its title sponsorship agreement with German Basketball Bundesliga (BBL) club MHP Riesen Ludwigsburg.

US sportswear manufacturer Mitchell & Ness has enhanced its partnership with Australia’s National Basketball League.

Gas and electricity company Stadtwerke Tübingen has extended its partnership with German Basketball Bundesliga club Tigers Tübingen.

German Basketball Bundesliga club Mitteldeutscher has extended a sponsorship deal with national gas supplier Mitgas.

Sports equipment and product distributor Molten Sports has secured the title sponsorship rights for the 2016 British Basketball League (BBL) and Women’s BBL Play-Off Finals.

National Basketball Association commissioner Adam Silver has said the North American league projects that its decision to implement jersey sponsorship for the 2017-18 season will be worth around $100m (€89.2m) per year.

The National Basketball Association (NBA) has today (Friday) confirmed that it will permit the sale of jersey sponsorships, beginning with the 2017-18 season, as part of a three-year pilot program.

HotelPlanner has agreed a deal to become the official online travel accommodation partner for Euroleague Basketball, which operates continental club competitions in Europe.

North American NBA basketball team the Boston Celtics has agreed partnerships with global money management company Putnam Investments and US insurance firm Arbella Insurance Group.

Companies interested in securing advertising space on the playing jerseys of NBA basketball franchise the Toronto Raptors have been set a target price of $4-5m (€3.5m-€4.4m) per season, according to a report.

North American NBA basketball team the Atlanta Hawks has signed up local healthcare system Emory Healthcare to support a new project that will support the construction of a new practice facility and medical centre.

CloudFone, the flagship mobile phone and tablet brand of Philippines technology company Cellprime Group, has entered into a partnership with North America’s NBA basketball league.

EuroBasket 2015 presented by Beko took place in Croatia, France, Germany and Latvia. it was broadcast in more than 100 countries and registered a cumulative TV audience of 189m1. It was attended by 711,131 spectators, an increase of 116 per cent on the 2013 edition.

Government-owned bank Caixa Economica Federal has entered into a partnership with the Brazilian National Basketball League (LNB), under which it will become the title sponsor of the top-tier NBB men’s club competition.