Basketball

The Milwaukee Bucks North American NBA basketball franchise has expanded its partnership with regional health network Froedtert and the Medical College of Wisconsin (MCW).

Euroleague Basketball, which operates continental club competitions in Europe, has named online betting company Tempobet as its official national betting partner in Germany for its EuroLeague and EuroCup tournaments.

German Basketball Bundesliga club Ratiopharm Ulm has agreed a kit sponsorship deal with dairy products manufacturer Ehrmann.

A clutch of sponsorship deals was agreed this month by clubs from Italy’s top two basketball leagues, all with values in the low hundreds of thousands of euros. The relatively low value of the deals shows how far the sponsorship market has collapsed for Italian club basketball over the last decade.

Spanish Liga ACB basketball team CD Baloncesto Sevilla has rebranded as Real Betis Energía Plus after agreeing a sponsorship deal with energy firm Energía Plus.

The Australian National Basketball League club competition has extended its partnership with bookmaker Ladbrokes.

The Austrian Basketball Federation (ÖBV) has named betting company Admiral as its new official sponsor.

Virtus Pallacanestro Bologna has agreed a main sponsorship deal with coffee brand Segafredo Zanetti, while its fellow Italian Lega Basket basketball team Juvecaserta has renewed partnerships with pasta products manufacturer Pasta Reggia and water brand Ferrarelle.

NBA basketball team the Portland Trail Blazers has renewed its partnerships with office equipment provider Pacific Office Automation, Japanese automotive manufacturer Toyota and financial services company Wells Fargo.

Australian online pharmacy Chemist Warehouse has extended its partnership with the country’s National Basketball League club competition.

Hotel group Marriott International has extended its partnership with North American basketball league the NBA.

German Basketball Bundesliga (BBL) clubs EWE Baskets Oldenburg and the Giessen 46ers have renewed jersey sponsorship deals with insurance company Öffentlichen Versicherungen Oldenburg and banking group Volksbank, respectively.

The German Basketball Bundesliga (BBL) has agreed a partnership with TeamBank, under which the financial services company’s easyCredit brand will take on naming rights to the top-tier club competition.

German Basketball Bundesliga team s.Oliver Würzburg has extended its jersey sponsorship deal with financial services company BVUK Gruppe.

German fashion group s.Oliver has extended its sponsorship of the Würzburg-based Basketball Bundesliga team, which has rebranded itself as s.Oliver Würzburg.

A rejig of Euroleague Basketball’s EuroCup format and higher broadcast production values helped the competition secure its first title sponsor, food brand 7Days, on a three-year contract.