Basketball

Whiskey brand Jack Daniel’s has agreed a new partnership with NBA basketball franchise the Charlotte Hornets.

Cloud-based communications company RingCentral has extended its deal with the Golden State Warriors to cover the NBA basketball franchise’s move to its new Chase Center arena.

ReadyUp, an esports and gaming startup for player connection, team management, and fan engagement, has agreed a partnership with the National Basketball Players Association and its wholly-owned commercial...

NBA basketball franchise the Los Angeles Clippers has entered into a partnership with lifestyle app Lucky Day

Exhibition basketball team the Harlem Globetrotters has signed an apparel partnership with US sportswear manufacturer Champion

Research by SportBusiness Sponsorship into title sponsorship deals across Europe is displayed in the interactive report below.

Française des Jeux and the National Basketball Association have signed a new multi-year partnership that will make the operator of France’s national lottery the first Official Gaming Partner of the NBA...

NBA basketball franchise the Golden State Warriors has partnered up with US information technology company Hewlett Packard Enterprise for the move to its new Chase Center arena

The Pac-12 Conference has signed fast-food restaurant chain Jack in the Box as a new partner, while German automotive manufacturer Audi and soft drinks brand Dr Pepper have extended their deals with the...

The NBA basketball league has entered into a global partnership with UnitedMasters, a startup company designed to empower independent music artists