A rise in brand awareness, brand perception and overall sales in the US were major factors in the decision of carmaker Kia Motors America to renew its position with the National Basketball Association (NBA).
Spanish bank BBVA’s goals for its partnership with the National Basketball Association (NBA) will remain the same under its new deal, Carlos Ricardo, director of marketing, advertising and sponsorship for BBVA, told Sports Sponsorship Insider.
Driving customer engagement and generating sales is key to Spanish bank BBVA’s sponsorship strategy.
Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.
Simplifying the way organisations and individuals use technology is the overarching aim of software company SAP. Sports sponsorship is a great way to reinforce this message, Chris Burton, Head of Global Sponsorship at SAP, told Sport Sponsorship Insider.
The music was pumping at the London Marriott Hotel in Grosvenor Square, London last night, as the UK Sponsorship Awards rattled through more than 20 award categories and three personality awards as part of the event’s 20th Anniversary celebrations.
Day three of the 2014 IEG Sponsorship Conference started at a round table with director of global partnerships for logistics company UPS, Betsy Wilson.
Day two at the IEG Conference in Chicago began with an opening address from Less Ukman, founder and chief insights officer of IEG.
Alcoholic drinks maker Diageo beat a renewal offer from incumbent Bacardi to become the exclusive spirits partner of basketball’s NBA last month.
Euroleague Basketball is searching for two brands to take its roster of second-tier Premium Partners to six, and aims to scrap sponsorships previously sold around its season-ending Final Four tournament and Game of the Week broadcast.
Sponsorship revenue for the 2014 Fiba Basketball World Cup in Spain has passed the €10m ($13.4m) mark after the two most recent National Supporter deals, with private healthcare service Sanitas and mobile operator Vodafone Spain.