Basketball
State Farm to title sponsor Scripps’ WNBA Friday games on ION
Insurance company State Farm has been announced as the title sponsor for the Women's National Basketball Association's Friday Night Spotlight on ION for the 2023 season
PayPal jersey patch deal generates significant uplift for Suns under new ownership
Under new owner Mat Ishbia, the Phoenix Suns commanded a significantly increased rights fee on renewal from jersey patch sponsor PayPal. Matthew Glendinning reports.
PlayStation, WNBA announce multi-year marketing deal
Sony Interactive Entertainment (SIE) and the Women's National Basketball Association (WNBA) have announced that PlayStation will be the official console and marketing partner of the league in a multi-year…
BetVictor backs Canadian Elite Basketball League
The Canadian Elite Basketball League (CEBL) has announced a sponsorship deal with gambling company BetVictor for the upcoming 2023 season
CarMax expands WNBA sponsorship, becomes ‘Changemaker’
American car retailer CarMax has renewed its sponsorship deal with the Women's National Basketball Association in a multi-year deal that makes the company become the latest 'WNBA Changemaker'
Fiba benefits from competitive Chinese dairy category to sign Yili deal
Fiba has benefited from strong competition in the Chinese dairy category to agree a Global Partner deal with Yili, Asia’s biggest dairy producer. Ben Cronin reports.
Lithuania Travel, Lotus to sponsor Kaunas’ EuroLeague Final Four
Lithuania Travel and Lotus have signed on to sponsor the 2023 EuroLeague Final Four, which takes place this coming weekend in Kaunas
Turkish Basketball Federation adds TikTok as new sponsor
The Turkish Basketball Federation (TBF) has signed a sponsorship deal with short-form video platform TikTok, which becomes the official entertainment partner of the Super League club competition
Fiba lands Yili as latest global partner
The International Basketball Federation (Fiba) has announced Yili, Asia’s biggest dairy company, as its newest global partner.
PayPal agrees jersey patch extension with new Phoenix Suns ownership group
The Phoenix Suns NBA franchise has extended its jersey patch sponsorship with PayPal through the 2025-26 season
‘The NBA deal put our brand on the map’ | Corey Plummer, OlyBet
SportBusiness Sponsorship talks to Corey Plummer, chairman and chief executive of Olympic Entertainment Group and OlyBet, about the company's sponsorship deals with the NBA, NHL and DP World Tour.
Oklahoma City Thunder extend Love’s jersey patch sponsorship
The Oklahoma City Thunder of the National Basketball Association has announced a multi-year extension of its deal with Love's Travel Stops that will keep the brand's logo on the Thunder's jersey
Hershey extends sponsorship deal with NCAA
The Hershey Company has extended its sponsorship deal with the National Collegiate Athletic Association (NCAA) for another six years, retaining its role as the organization's official confectionary partner
Miami Heat agrees $117m stadium sponsorship with Kaseya after FTX collapse
The National Basketball Association's Miami Heat has announced that IT management solutions company Kaseya will be the team's new naming-rights partner for its arena in a $117m (€110.4
Hisense USA to sponsor weekly NBA content series
Consumer electronics and home appliance company Hisense is collaborating with the National Basketball Association as the exclusive partner of weekly content series 'X-Factor Moments', which will feature…
Miami-Dade ‘in talks’ with Kaseya for arena naming rights
Miami-Dade County is nearing a naming rights deal with IT management solutions company Kaseya for Miami-Dade Arena, formerly known as FTX Arena, home of the National Basketball Association's Miami Heat
OlyBet sponsors Kaunas’ EuroLeague Final Four
Betting and gaming operator OlyBet has agreed a deal with Euroleague Basketball to sponsor this season’s edition of the EuroLeague Final Four.
Clippers sign deal with Taiwanese airline Starlux
The National Basketball Association's Los Angeles Clippers have announced a multi-year sponsorship with Taiwanese airline Starlux, which will debut a Taipei-Los Angeles flight on April 26