Basketball

Basketball

Disney Advertising has sold out of in-game sponsorship for the 2023 NCAA Division I Women's Basketball Championship, which airs exclusively on ESPN platforms between March 15-April 2 this year
Basketball

Warner Bros. Discovery and CBS Sports, which hold domestic broadcast rights to the National Collegiate Athletic Association's men's basketball March Madness tournament, have "virtually sold out" of their advertising inventory.
Basketball

Endeavor subsidiary WME Sports has announced that it is acquiring basketball representation firm BDA Sports Management. WME Sports had made a minority stake investment in BDA in 2020
Basketball

Project management firm Seven Consulting has agreed a three-year extension to its naming-rights deal with Australia’s women’s basketball team.
Basketball

As an official partner of the NCAA’s March Madness men’s and women’s basketball tournaments, Nissan’s 2022 campaign was deployed across various channels, including TV commercials and online and onsite …
Basketball

NBA China has agreed a sponsorship deal with Chinese digital payments company Ant Group under which NBA content and new digital experiences are being created for users on the Alipay platform
Basketball

The National Basketball Association's upcoming NBA All-Star weekend in Salt Lake City, Utah, will be marked with more than 35 sponsorships, including activations, social media campaigns and on-site merchandise…
Basketball

The National Basketball Association's Chicago Bulls has named Moët & Chandon its official champagne sponsor.
Basketball

PepsiCo's new lemon lime flavored soda, Starry, has been named the official soft drink of the National Basketball Association, Women's National Basketball Association and NBA G League in North America
Basketball

The National Basketball Association's Washington Wizards have extended their partnership with Israeli renewable energy company Energix, which houses its United States operations in nearby Arlington, Virginia
Basketball

The Philippines division of Japanese automotive manufacturer Toyota has agreed a sponsorship deal to back the country’s co-hosting of the 2023 Basketball World Cup.
Basketball

NBA sponsor and Brazilian media rights-holder Budweiser leveraged its partnership with the league and championed grassroots hoops in Brazil through a project called 'Unbreakable Courts’ which saw the b…
Basketball

Mayonnaise brand Hellmann’s has agreed a deal to sponsor the NBA basketball league in Brazil.
Basketball

The National Basketball Association's San Antonio Spurs have secured a multiyear naming rights deal with diversified global asset management firm Victory Capital for the team's under-construction performance…
Basketball

The NBA has signed up a record 17 sponsors in support of tomorrow’s ‘NBA Paris Game 2023 Presented by Nike’ between the Chicago Bulls and Detroit Pistons at the Accor Arena. T
Basketball

Italian global cruise line MSC Cruises has been named the first global marketing partner of the National Basketball Association's New York Knicks as part of a wider multiyear pact with parent company Madison…
Basketball

BSE Global, the parent company of the National Basketball Association’s Brooklyn Nets and Barclays Center, has renewed its ticketing partnership with Ticketmaster after abruptly calling time on its recently-secured a…
Basketball

Delta Air Lines, the United States-based global airline carrier, has reacquired the naming rights to the home arena of the National Basketball Association's Utah Jazz in a multiyear agreement that becomes…