Basketball

OlyBet, an online gaming and betting operator, has been unveiled as the title sponsor of the new Estonian Latvian Basketball League

Euroleague Basketball, the organisers of professional club basketball competitions in Europe, has signed up mobile lottery services Lottery.com as a Premier Partner

The Phoenix Suns have today (Tuesday) become the latest NBA basketball franchise to sign a jersey sponsorship deal through an agreement with global technology platform and digital payments firm PayPal

Chinese consumer electronics company TCL has activated its first-time global partnership with the International Basketball Federation (Fiba) for the Women's Basketball World Cup 2018, currently under way…

Bitmain Technologies-owned bitcoin mining company AntPool has signed a sponsorship deal with NBA basketball franchise the Houston Rockets

Budweiser parent company AB InBev has overcome decades of opposition to the use of athletes in beer commercials, after signing two new marketing deals with the NBA and MLB players associations.

German motor oil brand Liqui Moly has signed its largest ever US sports partnership, after inking a seven-figure deal with the Chicago Bulls.

Spanish health insurance firm Sanitas has renewed its regional partner deal with European champions Real Madrid

A former executive from the NBA's Sacramento Kings has been accused of taking $13.4m from two sponsors, according to The Sacramento Bee. Jeffery R.

The NBA is removing all colour restrictions on shoes for the first time in league history, a move that is likely to be a boon for footwear manufacturers

After spending $192.5m on renovating their stadium, the Atlanta Hawks will recoup almost all the investment after agreeing a naming-rights deal with insurance company State Farm, worth $175m.

The San Antonio Spurs were one of just nine NBA teams who did not feature a sponsor patch on their jerseys last season

Independent ticket marketplace Vivid Seats has entered into a partnership with NBA basketball team the Los Angeles Clippers

Global logistics company FedEx has enhanced its partnership with the Memphis Grizzlies by becoming the jersey sponsor of the NBA basketball team

North American basketball league the NBA has struck a pioneering deal that makes MGM Resorts International the official gaming partner of the organisation and the women’s WNBA.

Non-profit healthcare organisation MedStar Health has enhanced its partnership with Monumental Sports & Entertainment by taking on naming rights to training facilities used by a number of MSE-operated…