Badminton
Title sponsor extends with badminton’s NBL
Online investment provider and stockbroker AJ Bell has extended its title sponsorship of the English National Badminton League team competition.
Total: Portfolio aligned with ‘One Ambition’ strategy
France-based oil and gas company Total is looking to secure agreements that support its ‘One Ambition, One Total’ diversification policy, a direction that includes its recent mega-deal with the Confederation of African Football (CAF).
Badminton Association of Malaysia nets new main sponsor
Telecommunications firm Celcom Axiata Berhad has agreed a deal to become the new main sponsor of the Badminton Association of Malaysia.
Yonex extends support of BWF season finale
Japanese sports equipment manufacturer Yonex has extended its sponsorship of the Badminton World Federation’s (BWF) Dubai World Superseries Finals end-of-season tournament.
Chinese badminton body serves up partnership
Sports equipment manufacturer Victor has entered into a partnership with the Table Tennis and Badminton Center of China.
Star Sports becomes title sponsor of Premier Badminton League
Pay-television broadcaster Star Sports has signed up as the title sponsor of India’s Premier Badminton League.
National Badminton League secures first title sponsor
Badminton England, the sport’s organising body in the country, has secured investment platform AJ Bell as the first title sponsor of the National Badminton League (NBL) in the tournament’s second year.
188Bet links up with badminton major
Online betting company 188Bet has signed up as a partner of the All England Open Badminton Championships.
Yonex signs up to Para-Badminton World Championships
Japanese sports equipment manufacturer Yonex has agreed to become a partner of this year’s edition of the Badminton World Federation’s Para-Badminton World Championships.
BWF serves up Xiamen Airlines sponsorship
Xiamen Airlines has reached an agreement to become the first official airline partner of the Badminton World Federation.
Badminton Association of Malaysia signs lucrative Victor deal
Taiwanese sporting goods supplier Victor has signed a six-year sponsorship deal with the Badminton Association of Malaysia.
Asia-Pacific coverage key to record BWF deal
The Badminton World Federation (BWF) this month signed its biggest sponsorship deal to date in a multi-property agreement with energy multinational Total driven by the sport’s growing exposure in Asian markets.
BWF signs up Total as major partner
French oil and gas giant Total has announced a multi-million dollar sponsorship agreement with the Badminton World Federation running from 2015 to 2018.
OUE extends title sponsorship of Singapore Open
Singapore property developer OUE Limited has extended its title sponsorship of the Singapore Open badminton tournament, according to various media reports.
Li-Ning serves up BWF World Championships sponsorship
Chinese sports apparel and equipment company Li-Ning has reached a deal to become the title sponsor of the Badminton World Federation’s 2014 World Championships.
Intersport nets title spot for badminton’s European Championships
Badminton Europe has secured sporting goods company Intersport as the title partner for its forthcoming 2014 European Championships in Kazan, Russia.
Destination Dubai lends name to badminton showpiece
Destination Dubai has been named as the new title sponsor of badminton’s World Superseries Finals under a four-year deal between the emirate of Dubai and the Badminton World Federation.
All England Open Badminton Championships serves up Yonex renewal
Sports equipment manufacturer Yonex has agreed a seven-year extension to its long-running title sponsorship of the All England Open Badminton Championships.