Australian Rules Football
Port Adelaide milks Parmalat partnership
AFL Aussie rules football team Port Adelaide has agreed a sponsorship deal with Italian dairy and food corporation Parmalat.
Apparel partners sign up for Essendon’s ‘comeback’ mission
AFL Aussie rules football club Essendon has agreed apparel partnerships with ISC, Skins and New Era for the 2017 season, as it continues its recovery from a major doping scandal.
Ausgold backs Port Adelaide’s Chinese venture
Mining group Ausgold has agreed a deal with Port Adelaide to sponsor the AFL Aussie rules team’s historic game in China next year.
AFL Women’s League secures title sponsor
The National Australia Bank has signed on as the title sponsor of the newly-formed AFL Women’s League Aussie rules competition.
Geelong Cats cotton on with new apparel partner
The Geelong Cats AFL Aussie rules football club has entered into a partnership with fashion brand, the Cotton on Group.
Richmond Tigers renew major sponsorship deal with Bingle
AFL Aussie rules football team Richmond Tigers has renewed its partnership with insurance group Bingle, one of its main sponsors.
Toyota drives on as AFL’s premier partner
Japanese automotive manufacturer Toyota has extended its long-running partnership with the AFL Australian rules football league.
Qatar Airways enters AFL market with Sydney Swans deal
Qatar’s national carrier Qatar Airways has made its first move into the AFL Aussie rules football market by partnering with the Sydney Swans.
Port Adelaide drives on with Renault
French automotive manufacturer Renault has extended its jersey sponsorship deal with AFL Aussie rules football team Port Adelaide.
CUB restructures major partnership with Australian Football League
Carlton & United Breweries has renegotiated its long-running partnership with the Australian Football League Aussie rules competition.
Adelaide Crows drive on with Toyota
Japanese automotive manufacturer Toyota has extended its long-running partnership with AFL Aussie rules football team the Adelaide Crows.
North Melbourne zooms off with Mazda extension
Australian Football League club North Melbourne has renewed its major partnership with Japanese car manufacturer Mazda.
AFL’s Suns shine with solar partner
Solar energy company Solar Australia has entered into a partnership with AFL Aussie rules football club Gold Coast Suns.
Kia drives ahead with Essendon extension
The Kia Motors Australia branch of Korean automotive company Kia has extended its partnership with AFL Aussie rules football team Essendon.
AFL recruits CareerOne as new partner
Online job market service CareerOne has entered into a partnership with the Australian Football League Aussie rules competition.
AFL’s Lions bring in new co-major partner
Australian infant formula producer Camperdown Dairy International has agreed a multi-million-dollar sponsorship deal with AFL Aussie rules football club Brisbane Lions.
St Kilda refreshes jersey sponsor deal
Australian soft drinks company Dare Iced Coffee has extended its partnership with AFL Aussie rules football club St Kilda.
AFL’s Eagles swoop for IGA partnership
Australian Football League Aussie rules club the West Coast Eagles has signed up independent grocery chain IGA as a partner.