HomeNewsNewsSoft DrinksAustralian Rules FootballAustralia

St Kilda refreshes jersey sponsor deal

Australian soft drinks company Dare Iced Coffee has extended its partnership with AFL Aussie rules football club St Kilda.

The deal will run for three seasons, from 2017 until 2019.

Dared Ice Coffee will retain its role as a co-principal partner of the club while company branding will continue to appear on the front of St Kilda’s playing jerseys.

The company began its support of the team in January 2015.

Matt Finnis, chief executive of St Kilda, said: “We’ve got unparalleled awareness of the Dare Iced Coffee brand amongst our adult members and, importantly, their sales have grown significantly year-on-year.”