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AFL’s Lions bring in new co-major partner

Australian infant formula producer Camperdown Dairy International has agreed a multi-million-dollar sponsorship deal with AFL Aussie rules football club Brisbane Lions.

The agreement will run for three seasons, from 2016 to 2018.

Under the deal, Camperdown Dairy will serve as a top-level, co-major partner of the club, with its logo being placed on the front of the Lions’ playing jerseys.

Camperdown Dairy branding will also feature on signage inside the Gabba, the team’s home stadium, while the company will have access to additional branding and activation opportunities across the club’s assets.

Australian insurance company Vero is the Lions’ other co-major partner.