Travel & Tourism

Australian A-League football team Sydney FC has renewed its shirt sponsorship deals with travel booking website Webjet and tourism authority Destination NSW for the 2013-14 season.

English Premier League football club Manchester United has announced a multi-year sponsorship agreement in the Asia-Pacific region with American multi-national food and beverage company PepsiCo.

Premiership Rugby has announced that the Heathrow Express airport rail link service has signed a two-year sponsorship deal under which it will become a key partner of the London Double Header season opener of the 2013-14 campaign.

The Oman Ministry of Tourism has agreed to become the official destination partner of the 2013 edition of the Cowes Week sailing regatta.

British conglomerate Virgin and Canadian financial service company Scotiabank have been announced as tournament partners for the inaugural Caribbean Premier League Twenty20 cricket competition.

Low-cost airline AirAsia has sealed a three-year sponsorship with the Football Association of Singapore worth S$1.8m (€1.1m/$1.4m).

The Scottish Open has unveiled Turkish Airlines as an official sponsor on the eve of the golf tournament’s 2013 edition.

English Premier League football team Manchester United has announced a five-year partnership with the Aeroflot airline – an agreement that marks the club’s first commercial deal with a Russian company.

Qatar Airways has expanded its sponsorship activity with Barcelona by agreeing to become the title sponsor of the Spanish top-tier Liga football club’s Asian Tour this summer.

Gulf airline Emirates has revealed what proportion of the company’s marketing budget is spent on sports sponsorship.

The Basketball Australia governing body has agreed a deal for Virgin Australia to become the official airline partner of the Women’s National Basketball League.

The Emirates airline continued its big spending on football shirt sponsorships last month, signing off deals with Spanish Liga club Real Madrid, French Ligue 1 side Paris Saint-Germain, and US club New York Cosmos, with a combined value of around €60m ($80m) per season.

The Football Federation Australia (FFA) national governing body is on the look-out for a new naming rights partner for the Australia national team after the Qantas airline opted to bring an end to its long-term deal.

German 1.Bundesliga football club Bayer 04 Leverkusen has announced a new partnership with SalzburgerLand Tourismus, the tourism agency in Salzburg, Austria.

United Arab Emirates-based travel website Musafir.com has signed up Indian cricket legend Sachin Tendulkar as its brand ambassador.

Emirates has signed a sponsorship deal with the New York Cosmos ahead of the iconic American club’s return to action in August.