Telecoms
IPL title sponsorship transfers to Vivo Mobile, Nike extends BCCI deal
The Board of Control for Cricket in India has said Chinese mobile telecommunications firm Vivo Mobile will become the new title sponsor of Twenty20 competition the Indian Premier League, while US sportswear giant Nike has extended its contract as the official apparel partner of the Indian national team.
Mobile phone sector rings up massive sponsorship spend
The mobile phone sector spends a nine-figure euros sum per year on sports sponsorship with the majority of brands using the medium for brand awareness in national markets and only a handful stepping up to acquire long-term regional or global deals.
Rio Open calls back main sponsor for 2016 event
The Rio Open ATP men’s and WTA women’s tennis tournament has extended its sponsorship deal with telecommunications company Claro.
Newcastle Jets strengthens sponsor line-up as sale goes through
NBL continues sponsor drive with Alcatel OneTouch deal
The Australian National Basketball League has teamed up with the Alcatel OneTouch smartphone and tablet brand ahead of the upcoming 2015-16 season.
Spengler Cup teams up with UPC Cablecom
Ice hockey’s Spengler Cup has partnered with Swiss broadband operator UPC Cablecom ahead of this year’s tournament.
NBL partners with Europcar and Telstra ahead of new campaign
The Australian National Basketball League has agreed partnerships with car rental company Europcar and telecommunications company Telstra.
Jets dial up Alcatel deal for new A-League season
Australian A-League football club the Newcastle Jets has teamed up with the mobile phone and tablet company Alcatel Onetouch ahead of the upcoming 2015-16 season.
Arsenal looks to Indosat to reach Indonesian fan base
English Premier League club Arsenal last month added telecommunications company Indosat to its roster of regional partners, as it aims to make sponsorship deals that improve the team’s international engagement.
Telekom investment crucial to MP & Silva in Malaysia
The MP & Silva agency is thought to have gone a long way towards hitting its aggressive sponsorship commitment to the Football Association of Malaysia with its deal last month with national telecommunications company Telekom Malaysia.
Rover teams up with Penguins to enhance fan experience
North American NHL ice hockey franchise the Pittsburgh Penguins has announced a partnership with mobile engagement platform Rover.
Safaricom reconnects with KRU for Safari Sevens
Telecommunications company Safaricom has agreed to re-enter Kenyan rugby union as a sponsor of the Safari Sevens tournament.
Korean FA reconnects with KT
The Korean Football Association has agreed to extend its sponsorship deal with telecommunications company KT for its national team.
Otelo keeps line open with Alba Berlin
Telecommunications provider Otelo has renewed its premium partner agreement with German Basketball Bundesliga team Alba Berlin.
Indosat connects with Inter Milan and Arsenal
English Premier League club Arsenal and Italian Serie A team Inter Milan have secured partnerships with Indonesian telecommunications operator Indosat.
Chinese Football Association reveals new partnerships
The Chinese Football Association has unveiled carmaker Changan Ford and smartphone manufacturer Gionee as new commercial partners.
TM establishes strong connection with Malaysian football
The Football Association of Malaysia has reached an agreement for telecommunications company Telekom Malaysia to become a major sponsor of club football in the country and take on rights for the national team.
Alcatel OneTouch connects with LA Galaxy
Mobile phone manufacturer Alcatel OneTouch has agreed a multi-year partnership with Major League Soccer team Los Angeles Galaxy.