Sporting Goods
Hamburg and Adidas sign off on long-term extension
German Bundesliga football club Hamburg SV has confirmed the extension of its contract with kit partner Adidas through the 2023-24 season.
Patriot League extends with apparel partner
Branded merchandise company G&G Outfitters has agreed a three-year extension to its partnership with US college athletics conference the Patriot League.
Australian Paralympic Committee retains 2XU partnership
Sports performance clothing manufacturer 2XU has extended its partnership with the Australian Paralympic Committee through until the end of 2016.
Li Ning partners up with World Kabaddi League
The World Kabaddi League has agreed a partnership with Chinese sportswear and equipment firm Li Ning ahead of the start of the new competition next month.
Adidas shows faith in Hamburg’s future
German Bundesliga football club Hamburg SV has extended its contract with kit partner Adidas through April 2024, according to German news agency DPA.
European Judo Union retains Adidas and Green Hill
German sportswear giant Adidas and combat sports clothing and equipment manufacturer Green Hill have extended their long-standing partnerships with the European Judo Union into 2015.
Manchester United seals record Adidas deal
German sportswear giant Adidas has confirmed speculation that it will become Manchester United’s new kit partner by announcing a record 10-year deal with the English Premier League football club.
Mexican federation scores Adidas extension
The Mexican Football Federation (FMF) has extended its sponsorship agreement with sportswear company Adidas through to the 2022 Fifa World Cup.
Adidas races ahead with Singapore Marathon
Sportswear giant Adidas has agreed a deal to become an official partner of the 2014 Singapore Marathon.
Slask Wroclaw earns its stripes with Adidas
Polish Ekstraklasa team Slask Wroclaw has signed a kit deal with sportswear brand Adidas ahead of the 2014-15 football season.
Lacoste snaps up ATP extension
French fashion brand Lacoste has agreed a two-year renewal to its partnership with the Association of Tennis Professionals.
United contract extension not ‘mutually beneficial’ – Nike
Nike has confirmed it will not extend its long-term partnership with Manchester United beyond the 2014-15 season, stating the terms being sought by the English Premier League football club do not represent good value for the US sportswear company’s shareholders.
Nike ends Manchester United talks – reports
US sportswear giant Nike has ended talks over extending its kit supplier agreement with English Premier League football team Manchester United, according to the Bloomberg and Reuters news agencies.
Avanti on board with New Zealand for Glasgow 2014
Cycle brand Avanti has agreed a deal to become the official bike supplier of the New Zealand Olympic Committee.
Three in running for ‘world record’ United kit deal – report
Sportswear companies Adidas, Nike and Warrior remain in the running to become the next kit partner of English Premier League football club Manchester United, according to the BBC Sport website.
Speedo makes a splash with Glasgow 2014 sponsorship
Swimwear manufacturer Speedo has been unveiled as the latest sponsor of the Glasgow 2014 Commonwealth Games.
Real Sociedad earns its stripes with Adidas
Spanish Liga football club Real Sociedad has agreed a partnership deal with sportswear giant Adidas.
Macron secures Sporting deal
Italian sportswear brand Macron has agreed a partnership with Portuguese Primeira Liga football team Sporting Lisbon.