Sporting Apparel

Branding space on the front of shirts continues to be one of the hottest properties in football, with shirt and kit sponsorship deals for the 98 clubs in Europe's top five leagues generating over €1bn (…

German sportswear company Puma has signed an extension to its long-running partnership with the Football Association of the Czech Republic (FACR).

Outdoor brand Black Yak has signed an agreement to become an official sponsor of the 2015 Gwangju Summer Universiade.

Fashion brand Ralph Lauren has been named as an official partner and outfitter of the PGA of America.

Rugby equipment and sportswear supplier Rhino Technology has agreed a partnership with rugby union team London Welsh after the club gained promotion back to the English Premiership top division.

The Professional Squash Association has announced a deal to make Swedish sportswear company Salming Sports a commercial partner.

The Ladies European Tour and Golf Club St Leon-Rot have reached a deal with Abacus Sportswear to make the Swedish manufacturer the official apparel supplier of the 2015 European Solheim Cup team.

Australian A-League football club Brisbane Roar has announced an agreement with sportswear company Umbro.

The Royal Belgian Football Association has entered into a new long-term kit partnership with sportswear company Adidas.

English Premier League football club Newcastle United has signed a long-term extension to its kit deal with sportswear company Puma.

How difficult can it be to design a football kit? Given the criticism that kit designers regularly attract it must be as easy that other much-maligned pursuit – managing a national football team.

Spanish Liga champion Atlético Madrid has agreed a long-term extension to its kit partnership deal with US sportswear giant Nike until 2026.

German Bundesliga football club Hamburg SV has confirmed the extension of its contract with kit partner Adidas through the 2023-24 season.

Branded merchandise company G&G Outfitters has agreed a three-year extension to its partnership with US college athletics conference the Patriot League.

Sports performance clothing manufacturer 2XU has extended its partnership with the Australian Paralympic Committee through until the end of 2016.

The World Kabaddi League has agreed a partnership with Chinese sportswear and equipment firm Li Ning ahead of the start of the new competition next month.