Information Technology

German software firm SAP has confirmed the terms of its naming rights agreement with the City of San Jose and the San Jose Sharks for the home arena of the National Hockey League franchise.

English Premier League football club Tottenham Hotspur has announced that technology giant HP will be the club’s principal partner for the 2013-14 season.

Indian IT group Tata Consultancy Services has renewed its partnership with the Amsterdam Marathon by becoming a sponsor of the event’s eight kilometre run.

The role of National Football League Official Headset Partner could be permanently sidelined following the American football body’s $400m (€301m), five-year Game Console, Tablet and PC Operating System dea…

Information technology company Cisco has been named as the ninth official supporter of the Glasgow 2014 Commonwealth Games.

Nascar has signed up information technology company HP as a commercial partner of the North American stock-car racing series.

The role of NFL official headset partner could be permanently sidelined following the league’s $400m, five-year Game Console, Tablet and PC Operating System deal with Microsoft, from 2013.

German software giant SAP has signed a three-year extension, from 2013-14 to 2015-16, to its partnership with TSG 1899 Hoffenheim, upgrading its relationship to become the 1.Bundesliga football club’s new main sponsor.

The City of San Jose is set to agree a new five-year naming rights deal with SAP for the home arena of the NHL's Sharks.

The Women's Tennis Association is exploring selling several regional sponsorships instead of a single lead global sponsorship, having so far failed to find a replacement for Sony Mobile, its former Lead…

Sports Sponsorship Insider speaks with Frank Boulben, chief marketing officer, Blackberry, about why the mobile handset manufacturer has entered Formula One (F1) sponsorship and what it hopes to achieve…

DESPITE BEING a Frontiers bugbear, there can often be unavoidable reasons for sponsors to keep a lid on their involvement

IN THE LEXICON of the football commentator, the phrase “flatters to deceive” is a Frontiers favourite. Of

MARATHON RUNNERS are renowned for obsessively ticking off the different cities who’s routes they have completed, but now this habit seems to extend to sponsors.

RICHARD BRANSON'S company Virgin is more of a private equity investor than it is an old fashioned conglomerate

THE WIMBLEDON CHAMPIONSHIPS has long-term official sponsor and supplier agreements with 13 different brands