Frank Boulben, chief marketing officer, Blackberry

Sports Sponsorship Insider speaks with Frank Boulben, chief marketing officer, Blackberry, about why the mobile handset manufacturer has entered Formula One (F1) sponsorship and what it hopes to achieve as a partner of the Mercedes AMG F1 team.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here