Home Furnishings
Schalke renews Roller partnership
German Bundesliga football club Schalke has extended a partnership with furniture and interior design company Roller.
Bologna opens doors with new main sponsor
Automatic doors manufacturer FAAC has struck a deal to become the new main sponsor of Italian Serie A top-tier football club Bologna.
Velux secures EHF Euro 2016 deal
Roof windows manufacturer Velux has become an official sponsor of the European Handball Federation (EHF) men’s Euro 2016 national team tournament.
Augsburg extends with partner ahead of new season
German Bundesliga football club FC Augsburg has extended its partnership with national furniture retailer Segmüller.
Lyon extends with shorts sponsor
PVC windows and doors manufacturer Oknoplast has extended its sponsorship agreement with French Ligue 1 football club Lyon for a third consecutive season.
Toto signs up as title sponsor for LPGA’s Japan Classic
Global bathroom fixtures and fittings manufacturer Toto has agreed a deal with the Ladies Professional Golf Association (LPGA) to become the new title sponsor of its Japan Classic tournament.
Airweave takes Fina World Cup title sponsorship rights
Japanese premium bedding topper Airweave has agreed a wide-ranging deal with Fina, under which it will become the new title sponsor of the global governing body’s Swimming World Cup.
Serie A’s Sampdoria sews up shirt sponsor renewal
Italian Serie A football team Sampdoria has secured an extension to its shirt sponsorship agreement with high-end fabrics and furniture manufacturer Para.
Para-Tempotest covers Sampdoria’s shirt contract
High-end fabrics and furniture manufacturer Para-Tempotest has confirmed a shirt sponsorship deal with Italian Serie A football team Sampdoria.
Handball Bundesliga duo secure new partners
German Handball Bundesliga teams SG Flensburg-Handewitt and TBV Lemgo have signed sponsorship agreements with GCH Hotel Group and cushion manufacturer Melegant Design respectively.
Teka returns to back Real Madrid’s basketball team
German multinational kitchen and bath products manufacturer Teka has agreed a three-year sponsorship deal with Spanish basketball team Real Madrid.
European handball champions bed down with new partner
Mattress and furniture retail chain Dänisches Bettenlager has agreed a three-year deal to become the new main sponsor of German Handball Bundesliga team SG Flensburg-Handewitt.
Ajax bolsters Chinese partner portfolio
Dutch Eredivisie football club Ajax has enhanced its commercial ties with the Chinese market after agreeing a three-year partnership with lighting company Sengled.
Elegance Tiles finds perfect fit with AFL’s Richmond
AFL Australian rules football team Richmond has announced a two-year sponsorship deal with tile business collective Elegance Tiles.
US Olympic Committee gets comfortable with Airweave
Japanese premium bedding topper firm Airweave has agreed a sponsorship deal with the US Olympic Committee ahead of the 2014 winter Olympic Games in Sochi, Russia.
SPI Windows opens up to AC Milan extension
Windows and shutters manufacturer SPI Windows has extended its status as an official partner of Italian Serie A football club AC Milan for the current 2013-14 season.
Nick Scali Furniture joins Sydney FC team
Australian A-League football club Sydney FC has agreed a commercial partnership with home furnishings manufacturer Nick Scali Furniture for the 2013-14 season.
SB-Mobel Boss backs German handball
The German Handball Federation (DHB) has agreed a one-year sponsorship deal with furniture retailer SB-Mobel Boss.