Financial Services

Rugby Union

Bank of Ireland has provisionally agreed a five-year deal with Munster Rugby to become the club’s title sponsor, a position the bank previously held for six years up to 2004, according to the Irish Times newspaper.

Cricket

The Commonwealth Bank has extended its sponsorship of the Australian cricket team's Test matches in a four-year deal.

Rugby Union

American insurance group AIG will sponsor the forthcoming 2013 Rugby World Cup Sevens tournament in Moscow, Russia.

Tennis

MasterCard has agreed to become the official payment card of the French Open as part of a new five-year partnership with the French Tennis Federation.

Cricket

Liberty Mutual Insurance Europe has struck a deal to become the official insurance partner of England's cricket Test match grounds for 2013.

Football

Caixa Econômica Federal has agreed a one-year shirt sponsorship deal with Brazilian top-tier football club Coritiba.

Football

The South African Premier League has denied reports that sponsors influenced its decision to block a friendly match between Ajax Cape Town and Liverpool.

Skiing

Helvetia has extended a sponsorship deal with the Swiss Ski Federation.

Gaelic Sports

Liberty Insurance has agreed a five-year sponsorship deal with the Gaelic Athletic Association.

Football

In a marketplace where aggregators are an ever-prevalent choice for finding a credit card and there’s an increasing number of products available, credit card organisations have to fight harder than ever to make themselves heard. Capital One sought a way to differentiate its brand to increase awareness of the company as a credit card provider.

Football

English Premier League football club Manchester United announced insurance company Aon as the brand behind an eight-year training kit deal which also covers the naming rights to the team’s training ground.
Rugby Union

Sports Sponsorship Insider asks Giles Morgan, group head of sponsorship, HSBC, about the tough marketing decisions ahead for the international banking group

HSBC’S REFOCUS of its sponsorship budget of between $100m (€77.5m)
Golf

PROFESSIONAL SERVICES company Ernst & Young, and telecommunications and consumer electronics brands are high on the target lists of the European Tour and PGA of America as they seek more sponsors for the…
Multi-sport

THE UNITED STATES Olympic Committee (Usoc) has renewed deals with 15 of its 20 previous sponsors to cover the 2013 to 2016 cycle, and is in negotiations to renew two more
Golf

Sports Sponsorship Insider speaks with Nuala Walsh, head of global client relations, Standard Life Investments, about the rationale for the asset management arm of the Edinburgh-based company’s move t…
Rugby Union

Sports Sponsorship Insider asks Bruce Cook, Head of RBS Group Sponsorship about the renewal of the RBS 6 Nations title sponsorship and the bank’s sports marketing plans for the future.
Rugby Union

THE MOST COMPETITIVE bidding process ever for the title sponsorship of rugby union’s Six Nations Championship drove the 70-per-cent sponsorship fee increase paid by UK bank RBS.