Financial Services
UBS returns to boost Hong Kong Open
Swiss financial services company UBS has agreed a multi-year deal to return as title sponsor of the Hong Kong Open golf tournament.
Eurovita marks the card of Italian referees
The Italian Football Federation (FIGC) has agreed a two-year deal with insurance firm Eurovita under which a sponsor’s brand will appear on the shirts of the country’s referees for the first time.
Rabobank signs on for 2015 EuroHockey Championships
Dutch financial services company Rabobank has signed up as a partner of the 2015 EuroHockey Championships in a deal that furthers its backing of the sport
HSBC ramps up Sevens spend ahead of Rio 2016
Financial services company HSBC has renewed as title sponsor of the rugby union World Rugby Sevens Series, under an annual fee increase of at least 100 per cent on its previous five-year commitment.
Plus500 beats co-sponsors to brand Atlético shirt
Forex company Plus500 faced competition from existing Atlético Madrid sponsors before securing the club’s shirt position for the next two seasons.
HSBC renews Open partnership
Banking group HSBC has renewed its agreement to serve as a patron of golf’s Open Championship.
FIG banks extension with top-tier partner
The International Gymnastics Federation (FIG) has extended its top-tier partnership with Russian financial services group VTB Bank.
Western & Southern continues backing of leading US tennis tournament
Cincinnati-based Western & Southern Financial Group has renewed its title sponsorship of the city’s ATP and WTA men’s and women’s tennis tournament.
Mutuelles du Soleil covers Marseille for two more seasons
French Ligue 1 football team Olympique de Marseille has extended its shirt sponsorship deal with financial services and insurance group Mutuelles du Soleil.
Al Ahly secures record sponsorship deal
Egyptian Premier League top-tier football club Al Ahly has reportedly signed a record sponsorship deal with Saudi Arabian electronic trading systems firm Sela Trading Company.
Bank of Valletta extends Maltese league sponsorship
Banking group the Bank of Valletta has renewed its title sponsorship of Malta’s domestic football leagues.
Serie A newcomer Carpi seals main sponsor
Italian Serie A newcomer Carpi has agreed a sponsorship deal with the Azimuth Group financial services company.
Allstate hits the road with Gold Cup
US insurance provider Allstate has expanded its commercial agreement with the ongoing 2015 Gold Cup, the biennial national team showpiece of the Confederation of North, Central America and Caribbean Association Football.
Visa Europe set to extend Formula E backing
Visa Europe is on the brink of renewing its sponsorship deal with Formula E, following the completion of the fully-electric motor racing series’ inaugural season a fortnight ago.
Deloitte partners with ASEAN Para Games
Professional services firm Deloitte has become the first official sponsor of the 8th ASEAN Para Games in Singapore.
Cofidis extends backing of French cycling team
French financial services company Cofidis has extended its long-term title sponsorship of the Cofidis UCI Pro-Continental cycling team.
Bundesliga trio sign sponsorship deals
German Bundesliga clubs VfL Wolfsburg, Werder Bremen and Mainz 05 have agreed sponsorship deals ahead of the new football season.
Daytona brings in Chevrolet and Fifth Third Bank as redevelopment nears conclusion
US motor racing circuit Daytona International Speedway has secured multi-year sponsorship deals with automotive manufacturer Chevrolet and financial services company Fifth Third Bank.