Financial Services
Barclays maintains Premier League association with new deal
British banking group Barclays will maintain its association with the Premier League after its title sponsorship agreement with the top tier of English football expires at the end of the current season.
Visa swipes title sponsorship of Formula E’s Parisian debut
The European arm of payment services company Visa has been named the title sponsor of next month’s Paris ePrix, the seventh round of the 2015-16 Formula E electric car-racing championship.
Sussex secures new naming rights partner for home ground
English county cricket team Sussex has entered into a partnership with 1st Central, under which the car insurance provider will take on naming rights to the club’s home ground.
Ergo teams up with DFB-Pokal
Insurance group Ergo has entered into a three-season partnership with German club football’s knockout competition the DFB-Pokal.
Presenting sponsor extends with LPGA tournament
Taiwanese financial services group CTBC Bank will remain the presenting sponsor of the Swinging Skirts LPGA Classic women’s golf tournament for its 2016 edition.
Home Credit adds another club to CSL sponsorship basket
Beijing Guoan has become the latest Chinese Super League football club to partner with Home Credit Group after signing a three-year sponsorship deal with the global consumer finance provider.
Home Credit adds Tianjin Teda to CSL portfolio
Global consumer finance provider Home Credit Group has entered into a partnership with Chinese Super League football club Tianjin Teda.
Barcelona targets Southeast Asian market with SHB deal
Spanish Liga football team Barcelona has agreed a regional sponsorship deal with Vietnamese commercial banking group SHB.
CFI Markets brokers deal with World Rally Championship
Global independent financial institution CFI Markets has agreed a deal to join the World Rally Championship as the official forex trading partner of the motor racing series.
CSL club banks shirt sponsor for 2016 season
Chinese Super League football club Yanbian Fude has agreed a season-long shirt sponsorship deal with investment company Zhongchou Shares.
NN backs Amsterdam’s European Athletics Championships
Dutch insurance firm NN Group has agreed a deal to sponsor the 2016 European Athletics Championships, which will be staged in Amsterdam this summer.
Chinese Super League club banks new shirt sponsor
Chinese Super League football club Shandong Luneng Taishan has entered into a sponsorship deal with global consumer finance provider Home Credit Group.
BBVA Compass adds Cavaliers to NBA roster
BBVA Compass, the US arm of Spanish banking group BBVA, has agreed a sponsorship deal with the Cleveland Cavaliers, bringing the total number of partnerships the company has with NBA basketball franchises to five.
Six-fold increase in value of World Twenty20 since 2007
The commercial value of the ICC World Twenty20 tournament, which gets underway next month in India, has increased six-fold since the first tournament in 2007, Sports Sponsorship Insider understands..
Investec converts New Zealand Rugby extension
Financial services company Investec has signed a five-year extension to its partnership with New Zealand Rugby, the governing body of rugby union in the country.
Red Wings sign latest partner for new arena
US financial services company Comerica Bank has been named the third landmark partner of the new Detroit Events Center – the future home of NHL ice hockey franchise the Detroit Red Wings.
BMO extends stadium and shirt deals with MLSE, Toronto FC
Canadian financial services group BMO has agreed a long-term extension to its partnership with the Maple Leaf Sports and Entertainment company, under which it will retain its naming rights to the BMO Field stadium and continue as a shirt sponsor of MLSE-owned Major League Soccer franchise Toronto FC.
Morgan Stanley backs PGA Tour showpiece
Financial services company Morgan Stanley has agreed a partnership with the Players Championship, one of the PGA Tour’s leading golf tournaments.