Financial Services
SMBC extends backing of Singapore Open
Sumitomo Mitsui Banking Corporation has renewed its title sponsorship of the Singapore Open golf tournament.
Aviva extends backing of Ireland’s national stadium
Insurance company Aviva has today (Wednesday) renewed its naming rights deal for the Aviva Stadium in Dublin, Ireland.
Nedbank extends backing of South African football showpiece
Financial services company Nedbank has renewed its title sponsorship of the Nedbank Cup, the leading club football knockout competition in South Africa.
Shinhan takes KBO League title sponsorship in record deal
Financial services company Shinhan Bank has been unveiled as the new title sponsor of the KBO League, the top division of baseball in South Korea.
KNVB extends with insurance partner
Insurance company ARAG has opted to extend its partnership with the Royal Netherlands Football Association (KNVB).
Chapecoense lands Sicoob deal, São Paulo renews with Urbano
Chapecoense has agreed a shirt sponsorship deal with financial services company Sicoob, while fellow Campeonato Brasileiro Serie A football club São Paulo has extended its partnership with food producer Urbano.
Allianz commits to Stuttgart partnership
German financial services company Allianz has agreed a deal to become the official insurance partner of Bundesliga football club VfB Stuttgart.
BWF’s badminton revamp backed by HSBC
The Badminton World Federation has today (Monday) named HSBC as the title sponsor of its new and remodelled World Tour, with the banking group committing to the sport through a multi-faceted deal.
International Sambo Federation partners with Banca Intesa
The International Sambo Federation (FIAS) has agreed a sponsorship deal with financial services company Banca Intesa.
Caixa set to commit to Cruzeiro
Government-owned bank Caixa Economica Federal has signed its intention to extend its contract as the main shirt sponsor of Cruzeiro, according to the Campeonato Brasileiro Serie A football club.
Handball Bundesliga club extends with long-serving sponsor
German Handball Bundesliga club THW Kiel has renewed its partnership with insurance company Provinzial.
Santander extends move from F1 to football with UCL deal
Spanish banking group Santander has become an Official Sponsor of the Uefa Champions League for the three seasons from 2018-19 to 2020-21.
International Judo Federation lands new partners
The International Judo Federation has agreed sponsorship deals with Russian banking and construction company SMP and fitness equipment manufacturer Impulse.
Sydney FC lands shirt sponsor for Champions League campaign
Australian A-League football club Sydney FC has agreed a deal with Aetos Capital Group for the forex broker and CFD provider to become its principal partner for the 2018 AFC Champions League campaign.
Burnley signs forex partner
English Premier League football club Burnley has agreed a sponsorship deal with online broker TeleTrade.
Danish ice hockey team to promote bitcoin through arena sponsorship
Danish ice hockey team Rungsted Seier Capital has renamed its home venue the Bitcoin Arena through a partnership with crypto financial company Bitcoin Suisse.
Swiss Volley renews with insurance partners
The Swiss Volley national governing body has agreed new sponsorship deals with insurance companies Mobiliar and Concordia.
Visa: Digital content key to multi-strand sports strategy
Payment services brand Visa has put digital content at the heart of its renewed Worldwide Paralympic Partner agreement with the International Paralympic Committee, as it aligns with the sport’s values of inclusivity, diversity and acceptance.