Financial Services

London-based financial services company Basset & Gold has agreed a deal to become the new sleeve sponsor of English Premier League football club West Ham United

Insurance company MAIF has signed up as an official partner of the FFBB, the governing body of basketball in France. The deal will run until 2022

Spanish LaLiga football club Barcelona has entered into a regional partnership with UAE-based financial services company National Bank of Ras Al Khaimah (Rakbank)

Business services provider Quess Corp has assumed title sponsorship rights for football’s historic East Bengal Club as part of an investment deal struck with the owners of the Kolkata-based outfit.

Health and life insurance company Vitality has entered into a partnership with English Premier League football club Chelsea.

Visa Visa's deal with FIFA runs until 2023, including the next World Cup in Qatar.

Newly-promoted English Premier League football club Wolverhampton Wanderers has agreed a deal for cryptocurrency exchange platform CoinDeal to become its sleeve sponsor.

The Italian Rugby Federation (FIR) has signed up insurance company Cattolica Assicurazioni as its new main sponsor.

Campeonato Brasileiro Serie A football club Atlético Paranaense has signed a sponsorship deal with Hong Kong-based cryptocurrency firm Inoovi.

Banking group HSBC has extended a title sponsorship deal for the Ladies Professional Golf Association’s Women’s World Championship.

Asia-facing banking group Standard Chartered has agreed to a 42.8-per-cent price increase in its renewed deal for the main shirt rights to English Premier League club Liverpool.

The England and Wales Cricket Board has wrapped up its main sponsorship agreements covering all formats of the game.

Scottish Pro14 rugby union club Edinburgh has unveiled financial advisory firm Principal & Prosper as its new main sponsor.

Foreign exchange and CFD broker AvaTrade has upgraded its association with Manchester City by becoming a global partner of the English Premier League football club.

US insurance firm Geico has renewed its title sponsorship of the American round of the Superbike World Championship (WorldSBK) motorcycling series.

Finance automation software provider SoftCo has agreed a deal to sponsor Ireland’s women’s hockey team during the upcoming World Cup in London.