Consumer Electronics
Brand Affinity Technologies goes racing at Indianapolis
Indianapolis Motor Speedway has agreed a deal with Brand Affinity Technologies for the use of its FanPhotos service at the track.
WTA offers alternative Lead Partner model
The Women's Tennis Association is exploring selling several regional sponsorships instead of a single lead global sponsorship, having so far failed to find a replacement for Sony Mobile, its former…
Beko pays more for revamped Fiba rights
TURKISH DOMESTIC APPLIANCES brand Beko has paid a fee increase of about 67 per cent to renew its Presenting Sponsor rights to International Basketball Federation (Fiba) World and European national team…
Samsung succession planning shows Koreans still do things differently
SAMSUNG MAY BE the world’s leading electronics company by sales, but its process for choosing its top management is more reminiscent of the selection of Chinese party leaders than it is of a modern public c…
Sponsor warning as Japanese tech giants report losses
A PERFECT STORM of competition, currency pressures, outdated technology and a slump in demand
Telecoms marketing budgets to end 2012 could hit €5bn
THE LAUNCH OF NEW products and the increasingly existential fight for survival among leading telecoms brands will unleash a tidal wave of advertising in the run up to Christmas that could hit €5bn according t…
Endorse it like Beckham
LET'S FACE IT, David Beckham has been all over London 2012, but which of his official backers garners the most digital chatter from his association?
What’s in the brand for Apple and Samsung?
APPLE vs SAMSUNG: The awarding of more than one billion dollars to Apple in its court case against Samsung may seem an unequivocal victory for the California-based hardware giant, but the battle between…
Fast follower status leaves Samsung unusually exposed
SAMSUNG GREW from a tiny Korean noodle business to become one of the largest brands on the planet
Make or break for tech brands during London Games
DUBBED THE ‘first truly digital Games,’ London 2012 will deliver more content than ever before with the BBC, NBC and other broadcasters making feeds available on internet-connected TVs, PCs, mobile pho…
Samsung capitalises on rivals weakness to build unassailable lead
IT HAS BEEN an exceptional few days for Korean electronics giant and Olympic sponsor Samsung
Think local, act global
CONNOISSEURS of shirt sponsorships may be momentarily thrown by this image, which shows major global brands Samsung and EA Sports emblazon the home and away shirts of east London-based minnows Leyton Orient
Team Samsung banks on Beckham effect
TEAM SAMSUNG vs TEAM P&G: With Samsung having launched its London 2012 ambassador team this week, including the likes of triple jump gold medal hopeful Philips Idowu and equestrian princess Zara Philips,…
Olympics in top spot for Samsung’s digital presence
SINCE THE inception of the IAAF Diamond League in 2010 the event has carried Samsung as title sponsor, but how does social media chatter of the sponsorship compare to other Samsung endeavours?
Canon goes for extra exposure despite performance woes
JAPANESE IMAGING and top-end digital camera maker Canon has announced it is extending its relationship with MLB team the New York Yankees, but the move comes on the back of a troubling picture for the…
Samsung celebrates strong results with sponsorship extension
WHEN KOREAN electronics giant Samsung signed up as lead sponsor of the IAAF’s Diamond League series it was seen as an endorsement of the athletics federation’s attempts to provide a narrative around the…
Kodak moment may now be past for PGA Tour
WHEN FRONTIERS reported a few days ago that the 100-year old film-maker Kodak has renewed it sponsorship of the PGA Tour, we postulated that it was a last ditch play to attract buyers for its portfolio…
100-year Olympic sponsor Kodak is down but not out (yet)
THE COMPANY was once one of the most familiar brands in the world with its image all over our most treasured mementos, now Kodak is struggling for survival