Make or break for tech brands during London Games

DUBBED THE ‘first truly digital Games,’ London 2012 will deliver more content than ever before with the BBC, NBC and other broadcasters making feeds available on internet-connected TVs, PCs, mobile phones and tablets. The choice will be overwhelming and is likely to shift power away from broadcasters and into the hands of tech-savvy viewers who will be able to access what they want, when they want and on which ever device suits them at the time.

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