Sponsor warning as Japanese tech giants report losses

A PERFECT STORM of competition, currency pressures, outdated technology and a slump in demand. The news comes at a time when these companies should be enjoying the results of profile raising sponsorship campaigns around the Euros and London Olympics.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here