Consumer Electronics

UCI ProTour cycling team Garmin-Sharp has said it will change its naming sponsor arrangements in 2015.

Korean multinational electronics firm Samsung has agreed a global partnership with bicycle manufacturer Trek Bicycle and its UCI ProTour cycling team Trek Factory Racing that will run through 2015.

UCI ProTour cycling outfit Team Belkin is on the lookout for a new title sponsor after American consumer electronics company Belkin announced it would not extend its deal beyond the 2014 season.

Electronic and technological goods retail chain Suning Company has become the first Chinese partner of Spanish Liga football club Barcelona.

French consumer electronics company Archos has agreed a four-year partnership with the French Football Federation.

Microsoft Devices, the new name for mobile phone manufacturer Nokia, has secured a deal with the Finnish Basketball Association.

English Premier League football club Everton has agreed a one-year partnership with gaming technology provider Power8 for the 2014-15 season.

Australian National Rugby League team Manly Warringah Sea Eagles has unveiled Korean electronics company Kyocera as its official shorts sponsor.

Dutch-headquartered electronics giant Philips has reached an agreement with Bayern Munich to become the official lighting partner of the German Bundesliga football club and its Allianz Arena stadium.

Korean electronics manufacturer Samsung has agreed a deal with the Austrian Football Association to remain the title sponsor of the Austrian Cup club football competition through to the 2016-17 season.

Taiwanese electronics company Acer has entered into a promotional partnership with North American basketball league the NBA in the Philippines.

Korean electronics manufacturer Samsung has agreed to become the title sponsor of this year’s NBA Summer League basketball tournament.

The English Football Association (FA) has signed a new partnership with Korean electronics manufacturer Samsung.

English Premier League football club Southampton has signed a two-year deal with Veho, making the consumer electronics firm its new main sponsor.

The UK arm of Japanese electronics firm Brother has agreed a partnership with this year’s editions of the Tour of Britain and Women’s Tour 2014 cycling events.

Qatari retail chain Fifty One East and electronics giant Sony have agreed a three-year deal with the Qatar Football Association to extend their sponsorship of the Emir Cup club football competition.