Betting
Bulgarian national team secures Eurofootball sponsorship
The Bulgarian Football Union national governing body has agreed a deal for domestic sports gaming company Eurofootball to become a sponsor of the Bulgarian national football team.
Freebets.com: Developing brand awareness with football and horseracing
Sports book affiliate website Freebets.com is using sponsorship in football and horseracing to maintain strong growth in the UK market.
Betway wagers on Cheltenham Festival showpiece deal
Online betting and casino operator Betway has struck a deal to become the title sponsor of the Queen Mother Champion Chase, one of the showpiece races at the Cheltenham Festival annual UK horseracing event.
LFP takes punt on Sportium tie-up
Sports betting company Sportium has entered into a partnership with the Spanish Football League (LFP) for the ongoing 2014-15 season.
PDC wagers on 666Bet partnership
Online betting company 666Bet has struck a deal to become an official partner of the Professional Darts Corporation’s (PDC’s) 2014 Grand Slam of Darts.
Dutch cycling team confirms Lotto NL rebrand
UCI World Tour cycling squad Team Belkin has confirmed it will be renamed Team Lotto NL under its new sponsorship deals with the Dutch national lottery and retail company BrandLoyalty.
OGC Nice wagers on NetBet partnership
French Ligue 1 football club OGC Nice has entered into a partnership with online sports betting company NetBet.
West Brom nets Freebets.com partnership
English Premier League football team West Bromwich Albion has entered into a two year sponsorship deal with online betting service Freebets.com.
Bwin lays up Bayern Munich basketball renewal
German Basketball Bundesliga team Bayern Munich has signed a two-year extension to its partnership with betting group Bwin.
Ladbrokes stays committed to St Leger Festival
UK bookmaker Ladbrokes has announced a two-year extension to its title sponsorship of the St Leger Festival horse racing event at Doncaster Racecourse.
Slovak Olympic Committee secures new main sponsor
The Slovak Olympic Committee (SOV) has entered into a partnership with the country’s national lottery operator Tipos.
West Ham bets on Winner.com partnership
English Premier League football club West Ham United has agreed a one-year partnership with online gambling company Winner.com for the 2014-15 season.
Betway becomes World Cup of Pool title sponsor
Online betting company Betway has signed up as the title sponsor of the 2014 World Cup of Pool, which will start next week.
Fiorentina secures Betclic partnership
Italian Serie A football team Fiorentina has entered into a sponsorship agreement with online gaming brand Betclic.
Bundesliga’s SC Paderborn takes punt on SuperLenny.com
German Bundesliga football club SC Paderborn has reached a deal to make online betting provider SuperLenny.com a platinum partner.
No change to Eredivisie portfolio value, despite new deals
Sponsorship revenue for the Eredivisie, the top-tier league of football in the Netherlands, has continued to plateau for the 2014-15 season, despite the return of Dutch telecommunications company KPN and the renewal of two deals in the summer break.
William Hill ups EPL stake with Palace
UK bookmaker William Hill has continued its expansion in the English Premier League by striking a partnership with Crystal Palace.
Aston Villa nets William Hill deal
English Premier League football club Aston Villa has reached an agreement for betting website William Hill Online to become its official UK and Ireland betting partner.