Betting
Betway backs new British basketball event
Online bookmaker Betway has been unveiled as the title sponsor of this year’s British Basketball All-Stars Championship, a newly-formed event.
Napoli signs up betting partner
Italian Serie A football club Napoli has agreed a sponsorship deal with betting company planetwin365.
12Bet to sponsor 2018 ITTF Team World Cup
Sports betting company 12Bet has agreed a deal to sponsor the 2018 edition of the International Table Tennis Federation's (ITTF) Team World Cup.
Inter signs up Bwin as first betting partner
Online betting company Bwin has agreed a deal to become the first official betting partner of Italian Serie A football club Inter Milan.
Bournemouth retains Mansion connection with sleeve deal
Online gaming company Mansion Group has agreed a deal to become the sleeve sponsor of English Premier League football club AFC Bournemouth.
Handball Bundesliga brings in official betting partner
Sports-betting provider LeoVegas Sport has become the official betting partner of the German Handball Bundesliga (HBL) club competition.
Sevilla signs new shirt sponsor
Social gaming company Playtika has agreed a deal to become the main shirt sponsor of Spanish LaLiga football club Sevilla.
Ladbrokes to remain title sponsor of rugby league’s Challenge Cup
Bookmaker Ladbrokes has agreed to extend its title sponsorship of English rugby league knockout club competition, the Challenge Cup.
Serie A signs presenting partner for Asian market
Lega Serie A, the organising body of the top tier of Italian club football, has entered into an Asia-focused partnership with betting company ManBetX.
Ladbrokes seals Leicester, Burnley partnerships
English Premier League football clubs Leicester City and Burnley have signed sponsorship deals with bookmaker Ladbrokes.
Bayern, Bremen sign up new partners
Bayern Munich has agreed a new partnership with eye care company Ursapharm, while rival German Bundesliga football club Werder Bremen has secured a deal with online betting operator Betway.
Sponsorship in the consumer electronics sector, 2017
Research by Sports Sponsorship Insider into the consumer electronics sector has generated rights values to 65 out of 143 recorded sponsorship deals, worth €560m ($657m) per year, at an average deal value of €8.7m per year.
DFB signs new partnership with Oddset
German state sports betting provider Oddset has secured a partnership with the German Football Association (DFB).
Dafabet expands portfolio with Leicester deal
Online gaming company Dafabet has linked up with English Premier League football club Leicester City.
LV Bet to sponsor Men’s European Volleyball Championships
Online gambling operator LV Bet has agreed a deal to become an official sponsor of this year’s Men’s European Volleyball Championships, which will take place in Poland.
West Brom signs sleeve sponsorship deal with 12Bet
English Premier League football club West Bromwich Albion has named online betting company 12Bet as its first-ever sleeve sponsor.
Ekstraklasa club signs new main sponsor
Betting company forBET has been unveiled as the new main sponsor of Polish Ekstraklasa football club Śląsk Wrocław.
Mönchengladbach confirms double deal
German Bundesliga football club Borussia Mönchengladbach has signed a sleeve sponsorship deal with hotel operator H-Hotels and also agreed a partnership with online betting company mybet.