West Brom signs sleeve sponsorship deal with 12Bet

English Premier League football club West Bromwich Albion has named online betting company 12Bet as its first-ever sleeve sponsor.

As part of the agreement, 12Bet’s branding will appear on the left sleeve of the club’s shirts during the 2017-18 season. The company’s logo will also appear on West Brom’s training wear.

The deal has been signed ahead of West Brom’s season-opening home game against AFC Bournemouth on Saturday.

“12Bet are a reputable brand with a rich history of working in the Premier League,” Simon King, West Brom’s chief commercial officer, said.

“To have been identified as an exciting prospect by the company highlights the growth the club has made globally in recent years. With strong Asian links continuing to grow, this was instantly recognised as a perfect partnership.”

Premier League club and league representatives agreed to allow sleeve badge sponsors starting from the 2017-18 season in November 2016. The sponsor logos will be a maximum size of 10cm x 10cm. The Premier League badge will remain on the other sleeve of the shirts.

12Bet currently serves as Premier League club Arsenal’s official betting partner in Asia.