Bars, Clubs & Restaurants

Online food ordering platform Just Eat has entered into a shirt sponsorship agreement with Belgian Pro League newcomer OH Leuven.

Fast food restaurant chain McDonald’s has been confirmed as the latest sponsor for the 28th Southeast Asian Games, which will take place in Singapore from June 5-16.

Scottish Premiership football team Inverness Caledonian Thistle has extended its shirt sponsorship deal with sandwich chain Subway.

Korean steakhouse restaurant chain VIPS has agreed to become an official partner of the Gwangju 2015 summer Universiade.

Pita Pit has signed up as the official quick service restaurant partner of the 2017 World Masters Games in Auckland, New Zealand.

The AFL Aussie rules football league has entered into a partnership with fast-food giant McDonald’s.

US fast-food chain Taco Bell has extended its association with college American football under a multi-year agreement with College Football Playoff organisers and sports broadcaster ESPN.

A-League football clubs Newcastle Jets and Wellington Phoenix have secured renewed and upgraded deals with existing sponsors McDonald’s and Ricoh.

Restaurant management company Yum Brands has reached an agreement with the operating group of Churchill Downs racecourse to retain its presenting sponsorship of the iconic Kentucky Derby horse race through 2020.

Sponsorship revenue for the Eredivisie, the top-tier league of football in the Netherlands, has continued to plateau for the 2014-15 season, despite the return of Dutch telecommunications company KPN and the renewal of two deals in the summer break.

Fast-food chain Burger King has signed a three-year extension to its official partner agreement with the Dutch top-tier Eredivisie football division.

Restaurant chain McDonald’s has signed up as the latest commercial partner for the inaugural European Games multi-sport event, which takes place in Baku, Azerbaijan next year.

Restaurant chain Tim Hortons has acquired branding rights to one of the gates at Ralph Wilson Stadium under a five-year extension to its partnership with NFL American football team Buffalo Bills.

Day two at the IEG Conference in Chicago began with an opening address from Less Ukman, founder and chief insights officer of IEG.

Fast-food chain Chipotle Mexican Grill has entered into a commercial partnership with Major League Soccer and its 12 clubs for the North American league’s 2014 season.

Fast food restaurant McDonald’s’ franchisee programme sees each store contribute a cash fee to the brand’s global sponsorships of the Olympic Games and the World Cup, Thomas Truttmann, head of sports at McDonald’s Europe told Sports Sponsorship Insider.