Banking
Flagstar Bank takes flight with Red Wings
Federally chartered stock savings bank Flagstar Bank has penned a three year deal to become an official partner to NHL ice hockey team Detroit Red Wings.
BBVA looks to NBA experience for Liga activation
Banking group BBVA will launch a new bank account for Spanish football fans as part of its latest title sponsorship renewal with the Liga de Fútbol Profesional, the Spanish football league.
RaboDirect won’t renew Pro12 sponsorship
Financial services company RaboDirect has announced that it will not renew its title sponsorship of the Pro12 European club rugby union tournament beyond the 2013-14 season.
Wells Fargo steps up football sponsorship with Mexican deal
US financial services company Wells Fargo has bolstered its backing of North American football by sponsoring the Mexican national team’s annual tour of the United States through 2016.
NatWest seals groundbreaking ECB sponsorship
The England & Wales Cricket Board has announced banking group NatWest as its title sponsor for Twenty20 cricket at international, county and recreational level under a new four-year agreement.
Wells Fargo invests in MLS partnership
Wells Fargo has been unveiled as the exclusive retail banking and commercial lending sponsor of Major League Soccer, the top division of football in North America.
Virgin and Scotiabank sign up for CPL’s inaugural season
British conglomerate Virgin and Canadian financial service company Scotiabank have been announced as tournament partners for the inaugural Caribbean Premier League Twenty20 cricket competition.
ING to end New York Marathon run
Financial services company ING will end its title sponsorship of the New York Marathon after this year’s race, according to the SportsBusiness Journal.
Riis Cycling searches for new sponsor after ending Tinkoff talks
Riis Cycling is looking for a new co-title sponsor for its Danish-based UCI World Tour squad Team Saxo-Tinkoff after negotiations to extend its agreement with Russia’s Tinkoff Bank broke down.
Arsenal banks new Nigerian partnership
English Premier League football club Arsenal has agreed a three-year partnership with Sterling Bank to issue co-branded debit cards in Nigeria.
CPL franchise secures founding sponsor
Global Bank of Commerce, and its affiliate Global Processing Centres, has agreed to become a founding sponsor of Caribbean Premier League franchise Antigua Hawksbills, ahead of the inaugural Twenty20 cricket competition, according to the Trinidad Express newspaper.
Liverpool banks Standard Chartered extension
English Premier League football club Liverpool has agreed a two-year extension to its shirt sponsorship deal with Standard Chartered Bank.
BNZ lends its name to Crusaders
New Zealand Super Rugby franchise Crusaders have agreed a team naming rights deal with banking group BNZ.
Saxo Bank renews cycling team sponsorship
Danish investment firm Saxo Bank has extended its joint naming-rights sponsorship of the Saxo-Tinkoff International Cycling Union (UCI) ProTour team.
Standard Chartered seals Bahrain Marathon Relay deal
Standard Chartered Bahrain has agreed to become one of the official sponsors of the 2013 Bahrain Marathon Relay, according to the Bahrain News Agency.
Leadership: Bruce Cook, Head of RBS Group Sponsorship
SportBusiness sister publication Sport Sponsorship Insider, asked Bruce Cook, Head of RBS Group Sponsorship about the renewal of the RBS 6 Nations title sponsorship and the bank’s sports marketing plans for the future.
AC Milan banks new sponsorship deal
Banca Popolare di Milano (BPM) has agreed a three-year sponsorship deal with Italian Serie A football club AC Milan.
Scotiabank extends backing of West Indies cricket
The West Indies Cricket Board has agreed a five-year extension to its sponsorship agreement with Scotiabank.