Automobile Manufacturing

US automotive brand Chevrolet has extended its title sponsorship of the Detroit Belle Isle Grand Prix IndyCar US motor-racing event.

German automotive manufacturer BMW has sealed a four year extension to its partnership with golf’s European Tour running until the end of the 2018 season.

Chinese state-owned automotive manufacturer SAIC Motor has signed up as an official partner for the Nanjing 2014 Youth Olympic Games as the event looks to press home its green agenda.

The Northern California Toyota Dealers Association has agreed a multi-year, multi-million dollar deal with San Francisco 49ers to become the exclusive auto partner of the American football team and its new Levi’s Stadium from the 2014 NFL season.

Automotive manufacturer Ford has reached a four-year agreement to become a premier partner of the Chinese Super League football competition from 2014 to 2017.

English Premier League football club Arsenal has signed a three-year extension to its partnership with automotive manufacturer Citroën

US automotive brand Chevrolet has agreed a multi-year deal to become the official truck of the National Hot Rod Association (NHRA) motorsport series.

Toyota Australia and the North Queensland Toyota Dealers have renewed their principal sponsorship of Australian NRL rugby league team North Queensland Cowboys through 2017.

Japanese car manufacturer Subaru is to become title sponsor of the World Triathlon Corporation’s 2014 Ironman 70.3 World Championship in Quebec, Canada.

US tyre dealership Dunn Tire has extended its partnership with NFL American football franchise the Buffalo Bills.

US automotive brand Chevrolet has agreed a multi-year deal with the Brazilian Football Confederation (CBF) to become the title sponsor of Campeonato Brasileiro Serie A and Serie B, the top two divisions of the domestic game.

Tyre manufacturer Yokohama Tire Corporation and sportswear company Adidas have become the first companies to reinstate their sponsorship deals with NBA basketball team the Los Angeles Clippers after the franchise’s owner Donald Sterling was handed a lifetime ban for making racist comments.

Oil products manufacturer Lucas Oil has signed a multi-year extension to remain a major sponsor of US drag racing governing body the National Hot Rod Association.

Motor oil and lubricants company Castrol has agreed a multi-year deal with the V8 Supercars Australian motor-racing series.

German automotive giant Mercedes-Benz has agreed to become the official car partner of the World Triathlon Corporation’s Ironman European Tour for 2014 and 2015.

The value of the Uefa Champions League’s automotive partner position will increase by at least 33 per cent in the 2015-16 to 2017-18 cycle following its deal this month with carmaker Nissan.