YouTube

Football
Media

Uefa has decided to sell global commercial rights to the Uefa Women’s Champions League over a five-year cycle, from 2025-26 to 2029-30, with sponsorship rights to women’s national team events over the…
Multi-sport
Media

Streaming platform YouTube has secured the naming rights to the 6,000-seat performance venue at Hollywood Park’s 300-acre sports and entertainment complex in Inglewood, California, which is anchored b…
NFL
Sponsorship & Marketing

Technology giant Google has agreed a multiyear, multifaceted partnership with SoFi Stadium ahead of the $5bn venue’s inaugural National Football League game this weekend.
Esports
Esports

US interactive entertainment company Activision Blizzard has agreed a wide-ranging strategic relationship with Google through which the internet company’s video-sharing platform, YouTube, will become t…
Boxing

It’s not exactly McGregor-Mayweather 2, but there is no bigger match-up in the YouTuber universe than this Saturday’s fight between UK vlogger KSI and his US counterpart Logan Paul at the Manchester Aren…
Baseball

Major League Baseball has extended and expanded its wide-ranging partnership with YouTube TV, the cable-free live television service of video-sharing company YouTube.

Football

Major League Soccer expansion franchise Los Angeles Football Club has agreed a jersey sponsorship deal with YouTube TV in a landmark agreement that also sees the cable-free live television service of video-sharing company YouTube take local broadcast rights to the team.

Baseball

Major League Baseball has entered into a wide-ranging partnership with YouTube, through which the video-sharing platform’s YouTube TV service will be the presenting sponsor of this year’s World Series.