WWE
Prime secures WWE first in new canvas branding direction under TKO
Prime has announced a major new sponsorship with WWE that sees the hydration drink brand become the first ever to have its logo on the wrestling ring canvas.
Joint UFC-WWE revenues hit $1.7bn, net income falls 54 per cent
TKO Group Holdings, the Endeavor-owned public company created by the merger of Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), has reported revenue for the 2023 financial…
WWE readies India, UK TV rights talks once domestic deals finalised
World Wrestling Entertainment will turn its attentions to securing improved media rights deals in India and the UK once it has concluded its ongoing domestic sales process, chief executive Nick Khan has…
WWE sponsorship revenue up 43 per cent ahead of WrestleMania 39
World Wrestling Entertainment's (WWE's) sponsorship revenue is up 43 per cent year-over-year to $15m (€13.9m) ahead of WrestleMania 39.
Manchester United CMO Newman joins WWE as head of marketing
World Wrestling Entertainment (WWE) has announced the appointment of Manchester United chief marketing officer Catherine Newman as executive vice-president and head of marketing
WWE appoints long-serving Fox executive Lilien to SVP, sponsorship sales role
World Wrestling Entertainment has appointed Claudine Lilien, a long-time executive at media group Fox, as senior vice-president and head of global sales and partnerships
Snickers becomes presenting partner of WrestleMania for sixth consecutive year
Mars Wrigley chocolate brand Snickers will become the presenting partner of WrestleMania for the sixth consecutive year.
Cricket Wireless to sponsor Royal Rumble in extended WWE partnership
American wireless service provider Cricket Wireless will become a co-presenting sponsor of Royal Rumble this weekend as part of a multiyear partnership extension with World Wrestling Entertainment.
WWE secures multiyear partnership with Credit One Bank
World Wrestling Entertainment has announced a wide-ranging, multiyear partnership with leading credit card service company Credit One Bank
WWE strikes SummerSlam-focused partnership with Constellation Brands
World Wrestling Entertainment has signed a wide-ranging partnership with leading alcohol beverage company Constellation Brands, which names beer brand Victoria the official beer of SummerSlam.
Snickers to become presenting partner of WWE’s WrestleMania 36
Chocolate brand Snickers will become the exclusive presenting partner of WrestleMania 36 as part of a partnership extension between parent company Mars, Inc. and World Wrestling Entertainment for 2020.
WWE renews Snickers partnership
US wrestling organisation WWE has extended its sponsorship deal with Mars-owned chocolate bar brand Snickers.
WWE to push Tapout through Authentic Brands Group venture
The WWE wrestling organisation and intellectual property corporation Authentic Brands Group have announced a joint venture utilising fitness lifestyle brand Tapout.