West Ham United

Allianz appears poised to take on the naming rights to the London Stadium, home ground of West Ham United and former main stadium of the London 2012 Olympics. SportBusiness Sponsorship asks four sponsorship professionals why the asset has taken so long to sell.

Lega Serie A's Torino has become the latest football club to sign up sports fashion retailer JD as its sleeve sponsor with the brand’s logo set to be featured on first-team kits from the start of the 2…

A host of English Premier League clubs have announced new or extended sponsorship deals, as key categories get filled ahead of the start of the 2023-24 season

The longer a new stadium goes without a naming sponsor, the harder it is to find one prepared to pay a high fee. Frank Dunne asks why teams from the most watched football league in the world so often struggle to land venue sponsors.

Lyn Garner, chief executive of the London Legacy Development Corporation (LLDC), which owns London Stadium, has said that the venue’s main tenant, West Ham United, would be able to pursue a naming-rights d…

English Premier League club Brentford has signed up e-commerce platform Aosom as a sponsor. The deal will commence immediately and run until the end of the 2023-24 season

English Premier League club West Ham United has renewed its sponsorship contract with global e-wallet brand Jeton

English Premier League club West Ham United has signed a sponsorship agreement with Elmo Webexpenses

Premier League club Everton has announced a renewal to its global sponsorship agreement with Davanti Tyres

Premier League side West Ham United has agreed a deal with cyber protection and software company Acronis to be its Official Cyber Protection Partner

Wolverhampton Wanderers has agreed a sponsorship deal with security operations provider Arctic Wolf, while fellow Premier League football club West Ham United has signed an agreement with global e-wallet…

Health and life insurance brand Vitality has suspended its sponsorship of English Premier League club West Ham United over its handling of the controversy surrounding first team player Kurt Zouma

English Premier League football club West Ham United has signed financial technology company Yield App as its latest sponsor

English Premier League club West Ham United has signed flash reflex training company BlazePod as a supplier.  The brand takes the designation of 'Official Visual Reaction Training Supplier'.

English Premier League club West Ham United has signed up recovery technology brand Reboots to its sponsorship portfolio

English Premier League club West Ham United has signed an extension to its supplier deal with football nutrition brand Soccer Supplement

English football club West Ham United has expanded its association with global payments platform Trustly

English Premier League club Liverpool has signed up audio specialists Sonos to its sponsorship portfolio. The multi-year, global agreement makes the brand the club’s official sound partner.