Lyn Garner, chief executive of the London Legacy Development Corporation (LLDC), which owns London Stadium, has said that the venue’s main tenant, West Ham United, would be able to pursue a naming-rights deal for the facility if the Premier League club offered the organisation £4m (€4.6m/$4.5m) a year.
The former Olympic Stadium has primarily served as the home of West Ham since 2016 but a naming-rights sponsor has not yet been found for the 62,500-seat venue.
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