Uefa

German magazine Der Spiegel has revealed what it claims to be new internal emails from Manchester City executives relating to the Financial Fair Play case that was ruled upon by the Court of Arbitration…

Enterprise’s ‘Legendary Journeys’ ran throughout the 2018-19 Uefa Europa League, driving awareness via content by a trio of football ambassadors.

Uefa, football’s European governing body, has expanded the reach of its Uefa.tv over-the-top streaming platform after reaching an agreement to launch the service on Hisense and Toshiba televisions.

Heineken’s 2017-18 Champions League activation used immersive and experiential content to inspire influencers, fans and media to engage with the drama of the competition.

Between January and July 2019, Kia activated its Uefa Europa League rights with a cause-led initiative that collected unwanted football boots from European fans and donated them to refugees in Jordan.

Sony boosted the profile of its Xperia smartphones via its 2017-18 Uefa Champions League sponsorship that featured a Gogglebox-style activation called #ChampionsSofa.

Uefa is inviting proposals for several categories in its video game rights sector for the 2021-24 club competition cycle, including the rights for the official simulation game and esports event

Uefa has invited tenders in the sports category, including the official match ball, for its men’s club competitions for the 2021-24 commercial cycle.

Dutch beer brand Heineken has extended its Uefa Champions League sponsorship, and, in a separate deal, signed as the Official Beer Partner of Euro 2020, ending Uefa’s long search for a beer brand to s…

Uefa and the Beijing-based Shankai Sports agency on Wednesday officially launched a sales process allowing Chinese fans to buy hospitality packages and tickets to Euro 2020 matches

European football’s governing body Uefa named global fashion brand Esprit as official branded apparel partner to Uefa’s women’s football competitions and campaigns. T

Soft drinks manufacturer Coca-Cola has today been announced as an Official Sponsor of the 2020 Uefa European Championships

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.

US logistics brand FedEx signed a four-year multi-tournament sponsorship deal with European football’s governing body Uefa to enhance its visibility in European markets.

Fifa has been approached by several companies wishing to sponsor the VAR breaks at the Qatar World Cup in 2022, according to a report in today’s Financial Times.

Nike has agreed a deal with Uefa to serve as the Official Match Ball Supplier to women’s football tournaments organised by the sport’s European governing body.