The Football League

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Online sports betting company Sky Bet is understood to have had a late change of heart about the value of its title sponsorship deal with the English Football League, clearing the way last month for a renewal of its deal.

A share of betting revenues from fans will help top up the English  Football League’s income from its new title sponsorship deal with Sky Bet, after the deal fell short of the league’s revenue target.

BSkyB-owned online gambling brand Sky Bet was announced as the new title sponsor of the Football League last month in a five-year deal, 2013-14 to 2017-18

In a marketplace where aggregators are an ever-prevalent choice for finding a credit card and there’s an increasing number of products available, credit card organisations have to fight harder than ever to make themselves heard. Capital One sought a way to differentiate its brand to increase awareness of the company as a credit card provider.

UK-based pastry products manufacturer Ginsters has entered into a partnership with the English Football League, the body that governs the three divisions immediately below the top-tier Premier League.

The English Football League has renewed a title sponsorship agreement with online bookmaker Sky Bet.

British paint manufacturer Johnstone’s Paint has opted to extend its long-term partnership with the English Football League.

The English Football League has reached an agreement with title sponsor, betting company Sky Bet, that will allow it to search for a new main partner at the end of the 2015-16 season.