TCL
Conmebol leans on Chinese brands again with TCL Copa América renewal
Consumer electronics brand TCL has extended its sponsorship agreement with Conmebol and will once again be a sponsor of this year’s Copa América tournament, becoming the latest Chinese brand to announce a deal with the South American football confederation.
TCL Fiba renewal shows Chinese sponsors in for the long term
TCL’s decision to renew its Global Partner deal with the International Basketball Federation (Fiba) is evidence of basketball’s enduring appeal to Chinese brands.
TCL is latest Fiba Global Partner to commit to Qatar’s 2027 World Cup
TCL, the Chinese consumer appliances firm, has become the latest top-tier Global Partner of the International Basketball Federation (Fiba) to extend its contract to 2027
TCL adds Arsenal to sponsorship portfolio
TCL Electronics has continued its March sponsorship spending spree by adding Arsenal to its portfolio
TCL adds AFL to portfolio in 2023 sponsorship spree
The Australian Football League (AFL) has named Chinese electronics company TCL Electronics as the league’s official 'TV & Whitegoods' partner, as well as a sponsor of a hospitality area within the AFL-owned M…
TCL ups presence in South American football with Copa Libertadores deal
Chinese consumer electronics company TCL has expanded its sponsorship activity in South American football by becoming an Official Sponsor of the Copa Libertadores club competition for the 2023-26 cycle
Spanish Football Federation adds TCL as new sponsor
The Spanish Football Federation (RFEF) has agreed a new sponsorship deal with Chinese consumer electronics manufacturer TCL
Fiba hails new TCL deal as ‘beacon’ of enduring sponsorship demand
Basketball’s world governing body Fiba has agreed a major new four-year sponsorship deal with Chinese consumer appliances firm TCL, beginning immediately and running until the end of 2023.
TCL adds to MLS club partnerships
Mobile phone manufacturer TCL Communication has extended partnerships with LA Galaxy and Seattle Sounders, and signed new agreements with fellow Major League Soccer teams Atlanta United and New York Red…
TCL tips off Fiba contract with Women’s Basketball World Cup activation
Chinese consumer electronics company TCL has activated its first-time global partnership with the International Basketball Federation (Fiba) for the Women's Basketball World Cup 2018, currently under way…
TCL renews Melbourne Cup sponsorship
Chinese consumer electronics company TCL has renewed its sponsorship of the Melbourne Cup Carnival horse-racing event.
TCL extends backing of Melbourne Cup
Chinese consumer electronics company TCL has renewed its sponsorship of the Melbourne Cup Carnival horse-racing event.