Rugby Football Union

A year like no other saw the 2020 Six Nations paused in March and not resumed until the start of the 2020-21 season in October.

Bill Sweeney, chief executive of England’s Rugby Football Union (RFU), has forecast that the body will lose around £145m (€161m/$188m) in revenues in the short term as a “mid-case” scenario after the orga…

England Rugby has agreed a six-year extension to its deal with Britvic Soft Drinks, which will continue as the organisation’s official soft drink partner until the end of the 2025-26 season.

England Rugby has agreed a new sponsorship deal naming British luxury brand Bremont as its official timekeeper

The England rugby union team will be kitted out by UK-based sports brand Umbro from September 2020 – despite especially strong sales for the incumbent kit supplier Canterbury in the last week of the R…

The Rugby Football Union has agreed a three-year extension to its partnership with real estate services company CBRE

England’s Rugby Football Union has agreed a deal for Majestic Wine to become the official wine merchant of England Rugby and Twickenham Stadium.

England’s Rugby Football Union has signed a new four-year agreement with IT services company IBM.

PROJECT DETAILS Sponsorship Title: Gillette – Official Sponsor & male grooming supplier of The British & Irish Lions 2017 Tour to New Zealand

Irish beer brand Guinness has extended its partnership with England’s Rugby Football Union.

England’s Rugby Football Union has agreed a deal with Tyrrells for the snack foods manufacturer to become title sponsor of its new women’s club competition.

Financial services brand Old Mutual Wealth has signed its first major sports sponsorship, to serve as a Principal Partner of the English Rugby Football Union from mid-2016 to mid-2020, in order to increase brand awareness and affinity among increasingly savvy end customers.

The Rugby Football Union (RFU) has negotiated a four-year extension to its Official England Kit Supplier deal with the rugby footwear and apparel specialists Canterbury.

The Rugby Football Union, the governing body that oversees the England national rugby union team, has renewed a partnership with sportswear company Canterbury.

Telecommunications brand O2 is pursuing a three-pronged sponsorship strategy led this year by the activation of its England national rugby team rights in advance of the 2015 Rugby World Cup.

Consumer electronics brand Samsung signed a three-year deal this month with the Rugby Football Union (RFU) as it expands its UK portfolio.

Korean electronics giant Samsung has agreed a three-year deal to become the official consumer electronics and smartphone partner of the Rugby Football Union.

English rugby union’s governing body the Rugby Football Union has agreed a four-year partnership with commercial property and real estate services advisor CBRE.