Rugby Football Union

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PROJECT DETAILS Sponsorship Title: Gillette – Official Sponsor & male grooming supplier of The British & Irish Lions 2017 Tour to New Zealand

Financial services brand Old Mutual Wealth has signed its first major sports sponsorship, to serve as a Principal Partner of the English Rugby Football Union from mid-2016 to mid-2020, in order to increase brand awareness and affinity among increasingly savvy end customers.

The Rugby Football Union (RFU) has negotiated a four-year extension to its Official England Kit Supplier deal with the rugby footwear and apparel specialists Canterbury.

Telecommunications brand O2 is pursuing a three-pronged sponsorship strategy led this year by the activation of its England national rugby team rights in advance of the 2015 Rugby World Cup.

Consumer electronics brand Samsung signed a three-year deal this month with the Rugby Football Union (RFU) as it expands its UK portfolio.

The Rugby Football Union has agreed a three-year extension to its partnership with real estate services company CBRE

England’s Rugby Football Union has agreed a deal for Majestic Wine to become the official wine merchant of England Rugby and Twickenham Stadium.

England’s Rugby Football Union has signed a new four-year agreement with IT services company IBM.

Irish beer brand Guinness has extended its partnership with England’s Rugby Football Union.


THE RUGBY FOOTBALL UNION (RFU) signed a four-year partnership with BMW Group UK as the official vehicle partner to take effect from September 2012