PGA European Tour
DP World extends deal with European Tour end-of-season showpiece
Port operator DP World has extended its title sponsorship of the European Tour’s end-of-season golf tournament in Dubai.
Porsche takes 4Sports into black on European Open
Event management company 4Sports & Entertainment is set to make a profit on the returning European Open after it secured carmaker Porsche as the event title sponsor.
Irish Open bags Dubai Duty Free as title sponsor
Airport retailer Dubai Duty Free has agreed a title sponsorship deal with the Irish Open European Tour golf tournament.
Club Car stays on course with European Tour
Golf’s European Tour has signed a four-year extension to its long-established partnership with electric vehicle manufacturer Club Car.
Travis Perkins builds on European Senior Tour partnership
Builders’ merchants Travis Perkins have extended their title sponsorship of European Senior Tour golf event the Travis Perkins Masters.
Jumeirah enhances European Tour ties with global partnership
Dubai residential golf community Jumeirah Golf Estates has become an official top-tier global partner of the European Tour.
Commercial Bank invests in Qatar Masters renewal
Qatari private banking group Commercial Bank has announced a three-year extension to its title sponsorship of the Qatar Masters golf tournament.
Title sponsor extends Scottish Open support
Financial services company Aberdeen Asset Management has extended a deal to serve as the title sponsor of the Scottish Open golf tournament on the European Tour.
Titleist returns for European Tour season finale
Golf equipment manufacturer Titleist has extended its sponsorship of the European Tour’s season-ending World Tour Championship in Dubai for a sixth consecutive year.
Oman Golf Classic cooks up sponsor deal
Luxury holiday destination Shangri-La Barr Al Jissah Resort & Spa has renewed its sponsorship of the National Bank of Oman Golf Classic ahead of the 2014 edition.
AfrAsia Bank backs landmark Mauritius Open
BMW renewal lifts European Tour revenues
German luxury car brand BMW has paid an increased fee for the right to extend its partnership with golf’s European Tour for four more years, from 2015 to 2018.
Omega continues to keep watch over Dubai golf showpieces
Swiss watchmaker Omega has agreed a three-year extension to its title sponsorship of the Dubai Desert Classic and Dubai Ladies Masters golf tournaments.
Lyoness Open teams up again with green partner
Environmental organisation the Greenfinity Foundation has been recruited as a presenting sponsor of the Lyoness Open tournament on golf’s European Tour.
European Tour and FootJoy step up partnership
Golf’s European Tour has extended its partnership with official footwear supplier FootJoy until 2018.
Renewed MCB deal keeps European Senior Tour finale in Mauritius
Golf’s European Senior Tour has agreed an extended three-year sponsorship agreement with Mauritius Commercial Bank to keep its season finale at Mauritius’ Constance Belle Plage course until 2017.
European Tour and BMW drive on
German automotive manufacturer BMW has sealed a four year extension to its partnership with golf’s European Tour running until the end of the 2018 season.
Titleist holes European Tour extension
Golf equipment manufacturer Titleist has extended its status as a top-tier partner of the European Tour through to 2018.