Pakistan Cricket Board (PCB)
PCB ends search for new main sponsor with Pepsi renewal
The Pakistan Cricket Board (PCB) has extended its contract with main sponsor, multinational soft drink brand Pepsi
Round-Up: T20 World Cup announcement, Vietnam eyeing November Grand Prix, Victoria’s sports exodus, and more
After months of speculation, the Men’s T20 Cricket World Cup is reportedly set to be postponed this week. Australian media reports say an official announcement will be made on Friday.
Blitz takes action over PSL media-rights payments
The Blitz agency, domestic broadcast rights-holder of the Pakistan Super League, has taken legal action against the Pakistan Cricket Board over rights payments for the suspended 2020 season of the Twenty20…
Round-Up: Infantino investigation, Intel takes Jio stake, Cricket Australia player pay agreement, and more
Formula One motor-racing returned at the weekend after its Covid-19 suspension with a grand prix behind closed doors at Austria's Red Bull Ring
Round-Up: Afcon postponed, TrueVisions threatens FAT, Adidas and Puma join #StopHateForProfit, and more
The 2021 Africa Cup of Nations in Cameroon has been pushed back to 2022 due to Covid-19
PCB media-rights revenue hit by lack of India matches
The Pakistan Cricket Board lost out on between $80m (€74m) and $90m in media-rights revenue during its last five-year rights cycle because it was unable to schedule home matches against India, according t…
Pakistan signs AJ Sports deal for Cricket World Cup
The Pakistan Cricket Board (PCB) has named AJ Sports as the national team’s kit supplier for the upcoming Cricket World Cup.
Uber backs Pakistan Super League
Transportation network Uber has agreed a deal to sponsor this year’s edition of the Pakistan Super League Twenty20 cricket tournament.
Indian cricket still way in front, others make gains
The Board of Control for Cricket in India (BCCI) continues to set the standard in terms of revenue from its two major sponsorship positions, extending its Nike kit supply deal at the start of this year, but other key cricket boards have seen big increases in 2016.
Indian cricket in a sponsorship world of its own
To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.