New York Yankees

Baseball
Sponsorship & Marketing

MGM Resorts International has chosen its MGM Resorts brand to become a 'Proud Partner’ of the New York Yankees in a move linked to the awarding of up to three full commercial casino licences in the New Y…
Baseball
Sponsorship & Marketing

Starr Insurance has become the first corporate entity to brand the sleeve of the New York Yankees jersey after at least two other high-paying brands were turned down by Major League Baseball’s most famous franchise. 
Baseball
Sponsorship & Marketing

The New York Yankees has become the latest Major League Baseball franchise to land a jersey patch sponsor, signing up Starr Insurance
Baseball
Sponsorship & Marketing

New York City moving service Roadway Moving has agreed a deal to become the official moving and storage partner of Major League Baseball's New York Yankees
Baseball
Sponsorship & Marketing

The New York Yankees of Major League Baseball have announced a multi-year agreement with insurance company New York Life in a deal that includes stadium signage and brand presence throughout Yankee Stadium,…
US College Sport
Events

Lawn mower manufacturer replaces New Era for college football sponsorship
Baseball
Sponsorship & Marketing

Move is one of the most prominent steps yet in emerging sponsorship space
Baseball
Sponsorship & Marketing

Prominent sportsbook adds betting category to its pact with MLB club
Baseball
Licensing & Merchandising

Fashion brand makes notable expansion into team-based pro sports
Baseball
Sponsorship & Marketing

Recovery and performance technology brand builds on prior MLB deal
Baseball
Fan Engagement

Major League Baseball's New York Yankees and regional sports network YES Network have announced a multiyear strategic partnership with social media platform TikTok
Baseball

Real estate listings platform Realtor.com has renewed its sponsorship of Major League Baseball team the New York Yankees
Baseball

Korean conglomerate Doosan has entered into a multi-year partnership with Major League Baseball team the New York Yankees.

Baseball

Major League Baseball franchise the New York Yankees has entered into a partnership with Japanese consumer electronics company Panasonic.

Baseball

Major League Baseball team the New York Yankees has entered into a multi-year partnership with real estate firm Halstead Property.
Baseball

Global fitness franchise Orangetheory Fitness has entered into a partnership with North American Major League Baseball team the New York Yankees.

Baseball

Shoe insole provider OrthoLite has secured a partnership with North American Major League Baseball franchise the New York Yankees.

Baseball

Delta Air Lines has opted to extend its partnerships with MLB baseball franchises the New York Yankees and New York Mets.