NCAA
Plank-led Under Armour cedes Auburn sponsorship to Nike
Under Armour has shed the Auburn Tigers from its once bulging college sports portfolio just days after Kevin Plank – the architect of the brand’s original college sports team acquisition programme – returned to his seat as chief executive.
CBS, TNT remain bullish over March Madness viewing figures
CBS Sports and TNT Sports are not concerned about a potential viewership dip at this year's NCAA men's basketball tournament after last year's lowest-performing championship game and an absence of star…
Hershey extends sponsorship deal with NCAA
The Hershey Company has extended its sponsorship deal with the National Collegiate Athletic Association (NCAA) for another six years, retaining its role as the organization's official confectionary partner
AT&T extends NCAA sponsorship until 2025
Telecommunications company AT&T is to continue its sponsorship of the National Collegiate Athletic Association through the 2025 academic calendar, extending a relationship that dates back to 2001
Dick’s Sporting Goods named official retail partner of NCAA
Retail chain Dick's Sporting Goods has been named the official sporting goods retailer of the National Collegiate Athletic Association (NCAA) ahead of the marquee men's and women's NCAA basketball tournaments…
Dollar Shave Club becomes official razor of NCAA, March Madness
Unilever brand Dollar Shave Club has become the official razor of the National Collegiate Athletic Association and the March Madness men's college basketball tournament
CBS, Turner sell NCAA asset management sponsorship to Invesco
Multifaceted deal to have focus on financial literacy for student-athletes